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Director, Marketing Analytics

2 months ago

San Francisco, United States Chime Full time
About the role

Chime is seeking a versatile marketing analytics leader to lead, guide, and scale our marketing analytics team. In this position, you will help drive data-driven decision-making across the company by conducting in-depth analyses that provide valuable and actionable insights. You will also prioritize high-impact projects and redefine how data is used throughout the organization.

The base salary offered for this role and level of experience will begin at $209,500 and go up to $267,100. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to
  • Lead a hardworking team of marketing analysts by setting a clear vision and guiding them in establishing measurable marketing KPIs and frameworks.
  • Foster a culture of continuous improvement by providing clear direction, setting expectations, and keeping the team motivated.
  • Craft the marketing attribution strategy to measure/assess the efficiency of marketing activities at each stage of the customer lifecycle and optimize marketing spend for key business outcomes.
  • Build and guide experimental frameworks to measure the incremental impact of marketing across Paid channels.
  • Develop key insights into customer behaviors, using analytical frameworks and methods to find opportunities for acquisition and lifetime value (LTV) growth.
  • Partner with marketing channel owners to craft and implement data-driven pilots that accelerate the efficiency and effectiveness of performance marketing.
  • Collaborate closely with Product Marketing partners to define go-to-market strategies for new product launches, ensuring the achievement of overall launch goals.
  • Serve a trusted advisor to the marketing team, advising on growth opportunities and identifying innovative ways to use data to address business challenges and drive growth.
To thrive in this role, you have
  • 10+ years of validated experience in analytics or a related quantitative field.
  • 8+ years of experience in Marketing Analytics at a technology company, with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
  • A strong quantitative background acquired through a degree in a related field (e.g. Statistics, Economics, Applied Mathematics) or through professional experience.
  • Proficiency in crafting sophisticated SQL queries.
  • Proficiency in one or more analytics and visualization tools. Looker is a plus.
  • A history of leading and encouraging a team.
  • Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.
  • Skilled at handling cross-functional relationships and presenting to leadership across various organizations.
  • A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team.
  • A detailed understanding of statistical analysis (e.g. hypothesis testing, experimentation, regressions).
  • A track record of using data to drive business impact, preferably in a consumer-facing digital environment.
  • Proficient at quickly uncovering insights and presenting them persuasively to drive action.
A little about us

At Chime, we believe that everyone can achieve financial progress. We’re passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.

We created Chime—a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.

So far, we’re well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opened a business, or went to college. Every day, we’re inspired by our members’ dreams and successes, big and small.

We’re uniting everyday people to unlock their financial progress—will you join us?

  • Chime partners with The Bancorp Bank and Stride Bank, N.A., Members FDIC, that power the bank accounts used by Chime Members.
What we offer
  • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
  • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit
  • Competitive salary based on experience
  • 401k match plus great medical, dental, vision, life, and disability benefits
  • Generous vacation policy and company-wide Take Care of Yourself Days
  • ???? 1% of your time off to support local community organizations of your choice
  • Mental health support with therapy and coaching through Modern Health
  • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents
  • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
  • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too
  • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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