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Product Marketing Manager

2 months ago

Boston, United States Smartcat Full time
Job DescriptionJob DescriptionAbout Smartcat

Smartcat was founded in 2016 to help global enterprises create and manage their multilingual content. Today, Smartcat is the essential language AI platform for the global enterprise.

Our client-tailored language AI turns content in any format into any language, from documents to videos to complex websites and software, making global operations simple for any corporate team. It also allows any user to create new content by tapping into a multilingual enterprise library.

More than 1,000 global companies including 25% of the Fortune 500 trust Smartcat to communicate their innovations and ideas all over the world.

Smartcat's vision is to realise a world where there is equal access to innovations and ideas.

Smartcat is backed by Matrix Partners, FJ Labs, and other leading VC firms focusing on SaaS, marketplaces and AI. You might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp, and Quora in their portfolios. Despite the economic recession, Smartcat is growing at 150% YoY. It's well-funded and capital efficient, providing a unique combination of a hyper-growth environment with downside protection and the ability to think and plan long-term.

Mission

We have one of the highest growth rates and lowest churn rates of paying customers business in the language industry. Our activation rate has seen consistent growth, more than doubling the number of new ARR contracts year-over-year for the past three years. Yet, we are just beginning to tap into the full potential of our PLG/SLG motion through carefully planned and executed product marketing programs to generate meetings and pipeline.

Your mission will be to accelerate pipeline and ARR growth through the development and execution of product marketing programs to triple our pipeline over the next 12 to 18 months.

Experience with GTM, messaging, positioning, customer research, competitive analysis and driving product adoption within product marketing programs will be critical to your success along with strong data and analytical skills to measure success.

Outcomes

  1. Develop the product marketing playbook and plan for 2024-2025.
  2. Articulate a path to increase adoption of products to achieve both our NSM, pipeline and ARR targets.
  3. Craft impactful messaging across our various use cases and personae that drives sales & orchestrate activities between product, marketing and sales to drive awareness, trial, adoption, usage and expansion of Smartcat's products.
  4. Build a product marketing function that consistently leverages insights from the market and from customers to elevate the product roadmap

Qualifications

  • 5-7+ years of experience in product marketing in B2B SaaS
  • Experience with GTM motions to large enterprise accounts, preferably to HR or learning & development teams
  • An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
  • Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personae
  • Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion
  • Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
  • Have worked to deliver campaigns that move the needle and turn heads in the market
  • Experience making data-driven decisions and tracking campaign performance to drive the best results
  • Can translate projects and initiatives into business impact
  • Ability to gather and relay valuable feedback from enterprise customers to our product and marketing teams.
  • Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
  • Experience working with a global mindset to help regional teams execute campaigns globally
  • Outstanding written and verbal communication skills
  • Excellent organizational skills and can multitask across teams and projects
  • Integrity, full commitment, and a strong sense of ownership
  • Openness to feedback and alternative opinions and ideas
  • Additional languages preferred

Why joining Smartcat might be your best move so far
  • Innovating the $50 Billion industry
    Smartcat's innovative business model taps into this $50B language translation industry with a platform allowing enterprise end users to stop using traditional outsourcing and enjoy easy-to-use AI-powered SaaS that delivers immediate high-quality results at a fraction of the cost.
  • High-impact role enabling innovation and inclusion in organisations
    You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
  • Fully remote team of high-performers
    We are a global team of 200+ enthusiastic people. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, the Bay Area, London, Lisbon, Belgrade, and Yerevan. We strive to grow ambitiously, but we also preserve our high performance, engagement, and open feedback culture. As diverse as we are, we love working and having fun together, and we're sure you'll love working with us too. Check out our Culture Code to learn why we love being Smartcaters.
  • Join the rocketship to scale-up 10x and beyond together
    We are looking for someone who will become a part of the team and play a critical role in the most exciting part of our journey from a post-Series B startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn't for the faint of heart. We are growing 150% YoY thanks to the strong product-market fit and the culture of high sense of urgency.
  • Celebrating diversity
    We welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.