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Product Marketing Manager
2 months ago
About Rhapsody:
Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information- such as patient visit details, lab results, and billing balances- to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.
Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.
What we have to offer you:
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
Position Summary:
We are growing and looking to add an integral member to our dynamic product marketing team in the role of industry marketing manager. This curious person will focus on developing and executing segment specific marketing strategies. Your primary responsibility will be to create and implement marketing strategies that effectively communicate the benefits of Rhapsody solutions to our target audiences in the healthcare industry. This is an excellent opportunity to learn and grow in a dynamic, fast-paced environment. In this highly cross-functional role, you will conduct market research and analysis to understand industry trends, competition, and customer specific needs. You will develop segment-focused campaigns, including content creation, and collateral development. You will author blog posts, assist in product launches, craft compelling messaging, interact with customers to understand their pain points, and apply your creativity to help sales embrace voice of customer.
Job Responsibilities:
- Develop and execute go-to-market strategies for target segments.
- Conduct market research, gather the voice of customer.
- Create compelling content in written and presentation formats.
- Collaborate with sales, product, and marketing teams to ensure coherent messaging and strategy.
- Measure and report on performance of market efforts and strategies.
- 1-3 years' experience in health tech, B2B, SaaS, or product marketing is preferred.
- Excellent communication and collaboration skills.
- Curious and critical thinker with the ability to develop innovative marketing strategies.
- Skilled in presentation development that connects concepts in a way that helps audiences "get it."
- Able to manage multiple competing deadlines, prioritize effectively, communicate proactively, and hold him/herself accountable.
- Passion for understanding complex ideas and explaining them in clear, simple terms.
Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
