Business Development Specialist
4 weeks ago
Position Function:
The Business Development Specialist will play a critical role in building and maintaining the ACH Training for Excellence business venture. This position involves identifying customer needs, developing tailored training programs, and implementing strategies to expand the company’s external training services. By engaging with the community and potential customers, the specialist will create and nurture long term business relationships to drive growth while ensuring customer satisfaction.
Requirements:
Education: Bachelor’s degree in social services, business, education, training and development, or a related field required. Master’s degree preferred. A focus on digital marketing or social media is advantageous. Related experience may be substituted for required education and must be approved by Human Resources.
Experience: Minimum three years of experience in business development, sales, or related field. Experience in market research and analysis. Proven track record of using social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) to generate leads, engage with clients, and drive business growth. Proficiency in using social media management tools preferred. Experience using Zoom and Microsoft Teams, required. Proficiency in Microsoft Office, including Excel required. Adequate knowledge of learning management software preferred. Familiarity with CRM software and other relevant tools preferred.
Functional: Understanding of sales techniques and strategies. Knowledge of market research tools and ability to identify new business opportunities, industry trends, and industry threats. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with customers. Familiarity with social service industry and market segments.
Working Conditions:
Heavy computer usage, administrative and clerical functions in a “team” office environment, attendance at public functions, and some evening and weekend work required. Lifting files and office supplies required, up to 25 pounds. Additionally, this position requires the frequent ability to stand for extended periods of time,.
Exposure to Confidential Information:
Maintain confidentiality and follow policies related to personnel, and customer records.
Key Expectations/Responsibilities:
Community Engagement and Business Development:
- Actively engage with the community to foster new customer relationships.
- Identify, cultivate, solicit, and steward potential customers by creating new client-specific action plans.
- Manage a prospect portfolio with annual goals for personal communications/visits and sales.
- Respond to customer concerns, maintain customer satisfaction, and act as a liaison between customers and the company.
- Support mailings, communication activities, and ongoing digital e-newsletters highlighting new trainings, promoting existing materials, and drawing customers to the company website.
- Proactively seek, identify, and match customers to trainings by coordinating solicitations and information meetings.
- Generate high-quality leads through various channels such as networking, cold calling, and attending social service meetings and events.
Business Strategy:
- Conduct needs assessments and research community needs on an as needed basis.
- Assist Training Director with pricing strategies to ensure competitive and effective pricing of trainings, packages, and promotions.
- Assist with implementation of the ACH Training for Excellence business plan.
- Network and manage a contact calendar to build the business and community portfolio.
- Consistently meet or exceed sales targets and quotas set by the organization.
- Conduct thorough market research and analysis to identify new business opportunities, market trends, and competitor activities.
- Provide regular reports and analysis on sales performance, market trends, and customer feedback to inform strategic decision-making.
Requirements:
Education: Bachelor’s degree in social services, business, education, training and development, or a related field required. Master’s degree preferred. A focus on digital marketing or social media is advantageous. Related experience may be substituted for required education and must be approved by Human Resources.
Experience: Minimum three years of experience in business development, sales, or related field. Experience in market research and analysis. Proven track record of using social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) to generate leads, engage with clients, and drive business growth. Proficiency in using social media management tools preferred. Experience using Zoom and Microsoft Teams, required. Proficiency in Microsoft Office, including Excel required. Adequate knowledge of learning management software preferred. Familiarity with CRM software and other relevant tools preferred.
Functional: Understanding of sales techniques and strategies. Knowledge of market research tools and ability to identify new business opportunities, industry trends, and industry threats. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with customers. Familiarity with social service industry and market segments.
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