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VP, NA Marketing
1 month ago
- Set the market strategy and direction for the North America Marketing team, including Attraction & Lead Generation, Marketing Operations and Sales Engagement
- Define the strategic vision and establish measurable goals for the NA Marketing team
- Direct a team of marketing professionals while ensuring all direct reports are being effectively challenged, developed, and measured for performance consistent with the expectations of their assigned positions and goals leading by example
- Lead with a progressive, strategic point of view by maintaining an understanding of best practices, both inside and outside of the coaching industry and staying abreast of external intelligence.
- Develop, build, and ensure company brand is positioned consistently and effectively
- Lead the integration of the Ezra brand throughout all aspects of the NA marketing / BD function, including brand positioning, external messaging, and competitive positioning for project pursuits.
- Partner with the leadership team to ensure brand integration within the employee experience, including recruiting, new employee orientation, new leader immersion, and positioning of reward and recognition programs.
- Manage corporate reputation and engagement by third parties and social media
- Understand and capitalize the needs of new markets, segments, and consumers
- Heed the voice of the customer and develop and manage ongoing strategies to deepen client loyalty, ensure ideal client retention and influence measurable business results.
- Evolve marketing practices and strategies to continually drive Ezra’s marketing effectiveness, and explore new technologies, alternative media, tools and processes to continually refine marketing efficiency
- Plan, direct, and coordinate marketing budgets in accordance to organizational goals
- Develop and maintain current and historical data-management tools and processes that support market and trend analytics
- Set KPI’s for marketing activities across the business
- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, promotions, communications and budgets, sales force effectiveness, strategic planning, and revenue retention and growth
- Continue to evolve inbound marketing and demand generation capabilities leverage expertise in digital marketing and marketing technologies
- 8-10 years of well-rounded sales and marketing experience (B2B preferred) in positions of increasing responsibility with a focus on market expansion
- At least five years’ experience in a leadership role
- Ability to create a marketing voice and trusted advisor relationship with the Global Leadership team, with a fast-paced, high-growth business, SaaS preferred
- World-class coaching for you and your loved ones
- Personal Learning and Development budget
- 2 weeks work from anywhere
- Flexible working hours
- Weekly wellbeing hour
- Charity days
- Competitive benefit package
- Global leading organization