VP of Marketing

2 weeks ago


New Orleans, United States Onward Search Full time
  • One of our clients in the health + fitness space is seeking an experienced and innovative VP of Marketing for a direct-hire opportunity.
  • A huge plus is if your experience is in the health + fitness space on the franchise side.
  • Strategic Planning: Develop and execute data-driven marketing and public relations strategies that align with company goals.
  • Brand Management: Oversee corporate communications, both internally and externally, to ensure consistent brand messaging.
  • Budget & Resource Management: Create and manage the annual marketing budget, ensuring optimal resource allocation and maximum return on investment.
  • Experience: 10+ years of experience in brand and digital marketing, with at least 5+ years in a senior leadership role (Head, VP, AVP, Sr. Director), managing teams and driving strategic initiatives.
  • Industry Experience: Previous experience in the fitness industry, franchise business, or working with franchisees is highly desirable.
  • Technical Proficiency: Proficiency in content management systems, design software, and social media platforms is essential for success in this role.


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