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Analyst, Customer Intelligence NA
2 months ago
Position Overview
Analyst NA Customer Intelligence
The Analyst of NA Customer Intelligence supports Direct-to-Consumer CRM initiatives in North America within the Ralph Lauren Corporation. Reporting to Manager, Customer Engagement, this individual will be a key contributor to building engagement with the RL customer across all channels and divisions in the North America Region. The individual will play an integral role in building and evolving a world-class CRM analytics function.
Essential Duties & Responsibilities
#LI-MB1
·Extract, mine, and analyze data from customer data platform to support business intelligence, marketing channel effectiveness, customer lifetime value, customer behavior & satisfaction
·Develop and summarize customer insights to aid Manager in strategic discussion about customer targeting strategies
·Execute customer segmentation and marketing strategy, campaign selection, execution, measurement
·Analyze incremental sales generated from different types of marketing campaigns, across multiple customer segments
·Develop strong partnerships with cross-functional teams, internal and external partners
·Articulate thoughts eloquently for multiple levels of management
·Ability to see from the customers’ perspective and with a customer-centric mindset
·Demonstrated critical thinking skills with an ability to recommend decisions for the business
·Team-player; ability to work with all business divisions in a proactive manner and drive results
·Adapts easily to changing situations and demonstrates flexibility in juggling priorities
·Develop a strong understanding of the Ralph Lauren brand and be a champion of the brand
Experience, Skills & Knowledge
2-3 years of experience in Direct-to-consumer Marketing, Analytics, CRM/Database and/or Online Marketing Strong analytical abilities and attention to detail Experience and interest in SQL, Python, SAS, or other comparable languages required Advanced proficiency in Excel Strong understanding of all aspects of business intelligence, marketing analytics & retail analytics Understanding of marketing campaign measurement i.e. A/B testing, control group, incremental lift Ability to mine and translate data into actionable insights a strong plus Strong PowerPoint skill or experience with other data visualization (Tableau, PowerBI, Looker, etc.) a strong plus Ability to synthesize and tell a story with data a strong plus Retail or DTC experience with an analytical or marketing role a plus Data science or modeling knowledge or experience a plus Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.-
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