Growth Marketing Manager
1 month ago
- Designing display advertising campaigns encompassing creative aspects, targeting, and budget management KPIs.
- Facilitating everyday communication with the team, and agencies.
- Delivering budget proposals, highlighting costs, scheduling, and recommendations, and providing reports both during and post-campaign launches.
- Conceptualizing fresh and inventive digital media experiences tailored for consumer journey and customer acquisition.
- Generating and presenting client display media reports and marketing dashboards.
- Gathering and interpreting display data.
- Tracking display campaign performance through various reporting tools, and native tools Google, Meta, and TikTok.
- Drawing insights from programs, leaning on a deep understanding of the brand and the target consumer.
- Managing campaign budget trackers.
- Engaging in team discussions and brainstorming sessions.
- Liaising with internal cross-functional teams, Analytics, e-commerce, Retail, Creative Marketing, and Product Development to ensure integrated planning and communication.
- 4+ years of experience collaborating with major brands and managing significant ad budgets to procure and roll out innovative, high-profile media campaigns.
- BTC, and BTB experience preferred.
- Beauty industry is preferred but not required.
- A bachelor's degree or equivalent professional experience.
- Robust analytical and technical capabilities with the ability to tell a story from data.
- Advanced proficiency in tools like Microsoft Excel or SQL, Keynote, and PowerPoint.
- Working knowledge of DSP’s
- Working knowledge of industry trends, and native tools and knowledge.
- Outstanding organizational skills with a keen attention to detail.
- Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media
- Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities
- Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive
- Excellent written, verbal, presentation, and project management skills
- Elevated creative eye and aesthetic
If interested, please send resume to sara.cao@cesna.com.
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