Senior Product Marketing Manager, Growth
1 month ago
Who Are We?
Postman is the world's leading API platform, used by more than 30 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.
P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.
About The Team:
We're looking for self-motivated team members who crave a challenge, are obsessed with moving/monitoring metrics that go up and to the right, and want to work on one of the most loved developer products in the world. This Principal PMM feels motivated by being a "do-er". You thrive in a scrappy environment, have "been there, done that", and are confident in your ability to build developer and PLG programs from scratch.
As a product and solutions marketer specializing in developer marketing and PLG motions, you will play a pivotal role in driving strategic initiatives in our land and expand model, focusing on expansion. You will obsess over expanding development team usage of the Postman product and awareness of new use cases.
What you'll be doing:
- Onboard prospective customers with personalized paths, show them the value of the product quickly, and consistently bring awareness to the improvements we're making/value we're providing so they stick around (or come back) to purchase.
- Drive expansion experiments to influence product growth
- Build impactful messaging that communicates the value proposition of Postman, targeted at developers.
- Influence product strategy based on customer feedback and market trends
- Showcase the value and uniqueness of our company vision, strategy, and platform value proposition to developers across multiple channels
- Develop and execute comprehensive content strategies to support various developer engagement programs to drive quality product evaluations and product usage.
- Track and analyze performance, and continuously optimize content based on feedback and market dynamics to maximize ROI and drive business growth.
- Drive launch strategy in collaboration with product, including packaging and pricing.
You would be a great fit if you:
- Experience launching a product from no code written to GA, to first $100 million
- Experience in a land and expand GTM model
- 6-8 years product marketing experience in a B2B SaaS
Our Values:
At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.
What Else?
This role is based in the greater San Francisco Bay area, and the reasonably estimated base salary for this role ranges from $153,850 to $208,150, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.
PS: Here's a timeline of Postman's journey in becoming an API Platform.
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