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Growth Marketing Manager

4 months ago

Port St Lucie, United States Spa Sciences Full time

Who We Are

Spa Sciences is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.

Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.

About the Role

Spa Sciences is seeking a Growth Marketing Manager to execute campaign strategy for customer acquisition and revenue growth through strategic campaign ideation, creation, and ad operations. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The Growth Marketing Manager will report to the CMO.

We are looking for a versatile Growth Marketing Manager to help us efficiently scale existing paid acquisition channels, launch new channels to diversify our marketing mix, and drive strategy. The ideal candidate has a deep background in Facebook ads and Excel. Familiarity with one or more of the following acquisition channels is preferred: Tiktok ads, Pinterest ads, Native ads (Outbrain, Taboola).

Key Responsibilities

  • Oversee key digital channels including Facebook, TikTok, and Pinterest.
  • Submit creative requests to video editor and write script for UGC briefs.
  • Manage execution, ideation, briefing, optimization, reporting and testing into new channels.
  • Develop hypotheses and run varying tests on campaigns to improve incremental performance
  • Grow new customers and revenue, on an ROI+ basis, hitting growth and CAC targets
  • Test and think outside the box with existing and new channels -- we invite innovative thinking
  • Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where we go next.

Requirements

  • 3+ years running Meta ads
  • Experience submitting creative requests or writing scripts
  • Advanced knowledge of Excel
  • Metrics-focused; able to analyze data and report on key KPIs such as: CPS, CPL, CAC, LTV, ROAS, Repeat Rate etc.
  • Experience efficiently managing at least $1mil+/mo in performance-focused paid media budget.
  • Excited to work with a small interdisciplinary team in a fast-paced environment
  • Effective multi-tasker; youre comfortable wearing many hats
  • Strong analytical approach to customer and revenue growth
  • Youre naturally analytical; you can synthesize complex information into concise, compelling recommendations
  • Youve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
  • You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
  • You embody an everything is figure-outable attitude; youre more apt to say yes or well try.

Benefits

Perks include:

  • A competitive salary and commission
  • Relocation package
  • Medical insurance
  • Vision insurance
  • Dental insurance

Spa Sciences is an Equal Opportunity Employer where the spirit of inclusion feeds into everything we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Spa Sciences is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.