Growth Marketing Manager

3 weeks ago

Washington, United States CESNA GROUP INC Full time
Job Description

  • Designing display advertising campaigns encompassing creative aspects, targeting, and budget management KPIs.
  • Facilitating everyday communication with the team, and agencies.
  • Delivering budget proposals, highlighting costs, scheduling, and recommendations, and providing reports both during and post-campaign launches.
  • Conceptualizing fresh and inventive digital media experiences tailored for consumer journey and customer acquisition.
  • Generating and presenting client display media reports and marketing dashboards.
  • Gathering and interpreting display data.
  • Tracking display campaign performance through various reporting tools, and native tools Google, Meta, and TikTok.
  • Drawing insights from programs, leaning on a deep understanding of the brand and the target consumer.
  • Managing campaign budget trackers.
  • Engaging in team discussions and brainstorming sessions.
  • Liaising with internal cross-functional teams, Analytics, e-commerce, Retail, Creative Marketing, and Product Development to ensure integrated planning and communication.

Qualifications

  • 4+ years of experience collaborating with major brands and managing significant ad budgets to procure and roll out innovative, high-profile media campaigns.
  • BTC, and BTB experience preferred.
  • Beauty industry is preferred but not required.
  • A bachelor's degree or equivalent professional experience.
  • Robust analytical and technical capabilities with the ability to tell a story from data.
  • Advanced proficiency in tools like Microsoft Excel or SQL, Keynote, and PowerPoint.
  • Working knowledge of DSP’s
  • Working knowledge of industry trends, and native tools and knowledge.
  • Outstanding organizational skills with a keen attention to detail.
  • Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media   
  • Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities   
  • Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive   
  • Excellent written, verbal, presentation, and project management skills   
  • Elevated creative eye and aesthetic

If interested, please send resume to sara.cao@cesna.com.

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