Growth Marketing Manager

4 weeks ago

Washington, United States Trestleiq Full time

Trestle is a technology company based in Bellevue, Washington, that is building the next generation of data products for businesses. We provide quality identity data APIs to help businesses improve their lead management and call operations through accurate customer verification and enrichment. We are trusted by enterprise customers, like Twilio, ActiveProspect, Best Buy, and more, serving 300MM+ queries per month. We do that by providing the most comprehensive data coverage and solutions delivered to customers with low latency APIs and best-in-class customer service. Trestle was founded by industry leaders responsible for growing Ekata’s data and identity verification business from a startup with less than ten people to an $850M acquisition by Mastercard in 2021. We are a profitable business that’s just one year old with 100+ enterprise customers and a massive potential for future growth. The business is backed by the top investors and entrepreneurs in the identity data space with 40+ years of experience serving customers. Job Overview We are seeking a dynamic and experienced Growth Marketing Manager to join our team. In this role, you will be instrumental in driving the adoption of low-touch channels and optimizing our marketing strategies to accelerate growth and increase our market presence. Key Responsibilities : Channel Adoption and Optimization:

Lead the implementation and optimization of integrations with new platforms, such as HubSpot and Zapier. Manage and optimize paid marketing spend, focusing on A/B testing, campaign optimization, and making data-driven decisions to maximize ROI. Launch and run referral and affiliate marketing programs.

Metrics and Analysis:

Monitor and analyze key metrics, such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV), to gauge marketing effectiveness. Focus on measuring and optimizing the inbound developer funnel for conversion rate optimization, ensuring a smooth and efficient customer journey.

Strategic Growth Initiatives:

Develop and execute growth strategies tailored for B2B SaaS businesses with a focus on self-service, low-touch customer acquisitions. Manage and allocate paid marketing budgets effectively, ensuring optimal use of resources for maximum impact. Demonstrate a deep understanding of search engine optimization, implementing best practices to enhance organic reach and visibility.

About You : You are data-driven and have a strong analytical mindset. You base your decisions and strategies on data and metrics, and you have experience with analytical tools like Google Analytics, Mixpanel, or Tableau/Looker. You are not afraid to get your hands dirty and dive deep into the operational aspects of growth marketing. You possess a creative outlook and are always willing to experiment with new tactics to drive revenue growth. You excel in a collaborative environment and can work effectively with different teams to achieve common goals. You are able to work independently, meet deadlines, and contribute effectively within a team. You are located in the Seattle/Bellevue area and are able to commute to the office in Bellevue. Experience : Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) Proven experience in growth marketing, specifically in B2B SaaS businesses, with at least five years of professional experience. Working with developer tools and APIs is also a big plus. Demonstrated ability in managing paid marketing budgets and campaigns. A strong track record in implementing and optimizing low-touch customer acquisition channels. Extensive knowledge and experience in SEO and digital marketing strategies, having worked closely with SEO tools like Ahrefs/Semrush. Trestle’s Values : Customer First Dive Deep Growth Mindset One Team If you’re data driven, creative, and can obsess over making incremental performance improvements over a long period of time, we’d love to hear from you. How to Apply: Please submit your resume via email to careers@trestleiq.com . In the subject line of your email, please include “Growth Marketing Manager Application – [Your Name]”. We look forward to reviewing your application.

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