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Regional Marketing Manager

2 months ago

Chicago, United States Brainlab, Inc. Full time
Job DescriptionJob DescriptionCompany Description

Brainlab revolutionized digital medical technology with the introduction of software for radiosurgery and surgical navigation. Today, Brainlab is an industry leader in digital surgery, radiotherapy and integrated operating rooms.

Serving physicians, medical professionals and patients in 6,000+ hospitals in 121 countries, we’re transforming healthcare to improve the lives of patients everywhere.

We employ over 2,000 people in 25 locations worldwide. Close-knit teams made of talented, curious and authentic people are working together toward a common goal.

Sound like you?

Join and grow with us.

Job Description

For our Orthopedics vertical we are looking for a Regional Marketing Manager for the North American market ideally based in the Chicago, IL area. You will be part of a motivated team developing and marketing software-based solutions in the field of orthopedic surgery. Your focus is on discovering and understanding new business opportunities, driving product adoption in the market, and providing meaningful customer feedback to R&D. You are the lead in early-adopter sales projects and work closely with sales colleagues to develop shared sales strategies and techniques. Your contribution has an impact on how orthopedic healthcare is provided in North America.

  • Continuously monitor and analyze the orthopedic surgery market in the US with the regional sales team
  • Support TraumaCad expanding into wider orthopedic applications as the portfolio evolves.
  • Develop and discuss a product-line specific marketing plan based on market analysis and feedback
  • Analyze, plan and develop existing / implement new sales channels, sales models and key accounts
  • Design and execute campaigns / launches as determined in the marketing plan
  • Help with strategic selling by designing sales programs, hospital targeting (national accounts, key accounts)
  • Analyze and monitor sales forecasts, project pipeline and historical installed base, as well as financials such as revenue, forecasts, profitability
  • Provide consulting, guidance and assistance to physicians and IT personnel before surgery, in particular with regards to integrating our solutions with their PACS and EMR systems
  • Develop and implement reference site programs (for visitation and clinical cooperation)
  • Develop strong relationships with Key Opinion Leaders; formalize consulting agreements
  • Identify and drive clinical research initiatives at reference sites and with Key Opinion Leaders
  • Interfaces: VP of Marketing, Director of Marketing, Regional Sales Directors, Area Account Managers (all based in the US); Product Manager, Marketing Manager, R&D (all based in Israel)
  • Willingness to travel 50% of the time in the US and Canada, and up to 10% international travel
Qualifications

  • In total, more than 5 years working experience, with minimum 2+ years of experience in marketing (product management, regional marketing, and/or strategic marketing) or sales in the orthopedic surgery market
  • Ideally, the candidate has formal marketing education with a minimum of a Bachelor’s degree
  • Understanding of software products, their complexity, usability and integration with other software packages
  • Strong business acumen and savvy, utilized best when pro-actively identifying specific marketing needs and implementing a solution
  • Experience working with PACS, EHR, Healthcare IT, Radiology, Orthopedic Templating, and/or Cloud Computing preferred
  • Experience interacting with Hospital IT personnel, Hospital Administrators, Quality Managers, and Orthopedic Clinical Specialties preferred
  • Superior presentation skills, in both large audience and small group or one-on-one settings
  • Excellent oral and written communication skills
  • This role can be based in any city in the United States with access to a major airport, ideally Chicago.


Additional Information

In return for the experiences listed above we will provide a business casual environment, competitive compensation package including medical, dental, life, LTD, STD, and matching 401k benefits and much more.

Visit us at: www.brainlab.com

Brainlab, Inc. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. 

Covid-19 vaccination, subject to legally allowed exemptions, required based on Brainlab’s Federal contractor status and in compliance with Presidential Executive Orders.

Brainlab participates in E-Verify. Click here for more information. Click here to also review the EEO Law Poster. 

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to us.hr@brainlab.com.