Community Outreach Associate
2 months ago
Community Outreach Associate
Company Overview:
Empowering Health, Enriching Lives: True Care’s Enduring Mission
At True Care¹, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers health and enriches lives.
Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish best. Hence, we endeavor to make this sanctuary a haven of health and happiness.
We pledge to create a nurturing environment where our clients and their families feel heard, valued, and supported. Our highly trained and empathetic professionals are not just caregivers but partners in the pursuit of well-rounded wellness. With a focus on open communication, collaboration, and respect, we forge lasting relationships that transcend the boundaries of traditional healthcare.
Our mission is to be a guiding light, illuminating the path toward optimal health and well-being. As we navigate challenges and triumphs together, we remain resolute in our dedication to uplifting lives, one compassionate interaction at a time.
At True Care, we don't just offer home healthcare – we offer hope, healing, and a brighter tomorrow.
Reporting to: VP of Business Development
Job Summary: As a Community Outreach Associate at True Care, you will play a pivotal role in fostering meaningful connections within the community. This position centers on actively engaging with diverse groups, forming robust partnerships, and amplifying True Care's presence through innovative outreach strategies. Your responsibilities will include generating referrals, orchestrating impactful marketing campaigns, and representing the company at various community events. In this role, you will be instrumental in enhancing True Care's visibility and reputation as a leader in home healthcare, directly contributing to the growth and outreach success of the organization.
Responsibilities:
- Referral Generation: Actively seeking and securing referrals to expand True Care's client base.
- Partnership Development: establish and maintain strong relationships with community organizations and stakeholders, focusing on cultivating referral sources and improving patient census through the start of care for services.
- Strategic Relationship Building: Fostering and nurturing strategically important relationships with an emphasis on long-term community engagement and partnership value.
- Marketing Initiatives: Creating and executing innovative marketing strategies to enhance True Care's visibility.
- Event Participation: Representing True Care at community events, showcasing the company's commitment and services.
- CRM Management: Maintaining accurate records of outreach activities and communications in Salesforce, ensuring data accuracy and timely updates.
- Other Duties: Performing additional tasks as assigned and adapting to evolving organizational needs.
Qualifications:
- A Bachelor's degree in a relevant field.
- Proven experience in community outreach, marketing, or a similar role, preferably in the healthcare sector.
- Exceptional verbal and written communication abilities.
- Strong organizational and time management skills.
- Demonstrated leadership capabilities.
- Proficiency in Microsoft Office Suite and Salesforce.
Valid driver's license for community engagement purposes
KPI’s:
In this role, success will be measured through a variety of performance indicators aligned with our company's objectives and operational standards. Candidates should be prepared to
engage in goal-oriented work and be evaluated against clear, quantifiable benchmarks to ensure continuous improvement and effectiveness in the position.
True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
Key Performance Indicators
- Referral Generation Efficiency: Target of 15-20 increase in new referrals per month.
- Community Engagement Impact: Aim to engage with 4 community members or organizations monthly, with a 25% increase in event attendance or participation.
- Partnership Development: Establish and sustain at least 3 new strategic partnerships per quarter.
- CRM Data Management: Maintain 100% accuracy in Salesforce entries, with all data updated within 48 hours of interaction.
- Start-of-Care Processes: Achieve a target of 7 successful start-of-care instances each month.
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