Associate Director of Brand Marketing

Organization Name: Etain LLC

Job Title: Associate Director of Brand Marketing

Position Type: Full Time

About Etain:

Etain is New York's only women-founded, vertically integrated cannabis company with dispensaries in White Plains, Kingston, Syracuse and a flagship in Midtown East in New York City. Alongside their premium cannabis products, Etain carries a curated selection of women-owned CBD and health and wellness brands to highlight other women in the industry and their products.

Our mantra, "Take a moment with Etain", embodies the spirit and belief that their products meet the needs of our community by delivering the highest quality and purest products, so their patients feel good about investing in their health and wellbeing. They believe the future of cannabis is diverse, and they execute every day on making that future a reality by doing things differently and fostering diversity and inclusion in the cannabis space.

ROLE SUMMARY

As an Associate Director of Brand Marketing, you will play a crucial role in shaping the market positioning and go-to-market strategy of our branded product portfolio in the cannabis industry. This senior-level position requires a visionary leader who can develop and execute comprehensive marketing strategies across markets, that align with our business goals. You will be responsible for conducting in-depth market research, identifying emerging trends, and leveraging customer insights to drive product impactful stories that drive growth. Your ability to craft compelling value propositions and lead successful go-to-market efforts will be key in enhancing our competitive edge and expanding our market presence.

In this role, you will collaborate closely with cross-functional teams, including product management, sales, and retail, to ensure seamless product launches and consistent messaging across all channels. Your leadership will extend to mentoring junior marketing team members and managing external agencies to deliver impactful marketing initiatives. With a strong analytical mindset, you will monitor and optimize campaign performance, making data-driven decisions to achieve optimal results. If you are a strategic thinker with a passion for driving brand success and a proven track record in portfolio marketing, we invite you to join our dynamic team.

KEY RESPONSIBILITIES

Product Positioning and Messaging:

• Define and articulate clear value propositions and messaging at a portfolio level in partnership with Product Marketing team.
• Ensure consistent and compelling product positioning across all marketing and sales materials.
• Equip our sales teams for new releases by explaining what is new with the product and why it matters by providing internal cheat sheets, developing sales demo scripts, and creating presentations that demonstrate how the product makes a customer's life better.

Strategy Development:

• Develop and implement strategic marketing plans for the product portfolio to achieve business objectives.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.

Go-to-Market Execution:

• Lead the development and execution of go-to-market strategies on the release of a product.
• Collaborate with cross-functional teams, including product management, sales, and retail, to ensure successful product launches.

Sales Enablement Collaboration:

• Collaborate with sales enablement & sales content to ensure consistent and effective messaging adoption.
• Work closely with the sales & retail teams to understand their needs and support their efforts.

SUPERVISORY RESPONSIBILITIES

• Mentor and guide junior marketing team members, fostering a culture of collaboration and continuous improvement.
• Bring best practices, templates, and experience to create consistency throughout the team.
• Recruits, interviews, hires, and trains new team members.
• Supports the daily workflow of the marketing department.
• Provides constructive and timely performance evaluations for all direct reports.
• Handles discipline and termination of employees in accordance with company policy.

QUALIFICATIONS

• Bachelor's degree in marketing, Business Administration, or a related field; Experience can be substituted in lieu of a degree
• 5+ years of experience in product or portfolio marketing
• Proven experience working in the Adult-Use and Medicinal cannabis markets.
• Proven track record of successfully developing and executing marketing strategies that drive product growth.
• Strong analytical skills with the ability to interpret market data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Demonstrated ability to work effectively in a cross-functional team environment.
• Experience with digital marketing tools and platforms, including CRM, marketing automation, and analytics software.
• Leadership experience, with a track record of mentoring and developing team members.

SKILLS

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

ADDITIONAL REQUIREMENTS

• Per state law, you must be at least 21 years of age.
• Must successfully complete a comprehensive background check.
• Must pass a drug screening

WORK ENVIRONMENT

This job operates in a professional retail environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak and hear. The employee frequently is required to stand at a workstation for extended periods; walk; use hands to handle or feel objects, tools or controls; reach with hands and arms and ability to work on iPad, laptop or desktop for extended periods of time reading, reviewing and analyzing information and providing recommendations and summaries to patients. Must be able to effectively communicate with others verbally and in writing. Employees may be required to occasionally lift and/or move moderate amounts of weight, typically less than 25 pounds. Regular and predictable attendance is essential.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

Etain is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, or any other classification protected by law.

COMPANY BENEFITS

Etain provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, dental, and vision insurance, paid time off program, and a 401k plan.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Please note: Only shortlisted candidates will be contacted.