Programmatic Media Lead

3 months ago

Dallas, United States PMG Full time
Job DescriptionJob Description

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

PMG is looking for a Programmatic Lead to join our growing programmatic team. The Programmatic Lead is responsible for all aspects of campaign implementation: delivering media strategy, optimization oversight, hind-sighting, and overseeing a programmatic media manager.

Responsibilities

  • Manage day-to-day operations of Programmatic Media campaigns including full funnel planning, roadmaps, creative strategy, optimization, and analysis of weekly performance and trends
  • Manage team's day-to-day work and their overall professional development
  • Expected to help drive overall business strategy in collaboration with client senior executives
  • Communicate day-to-day programmatic strategy and campaign updates to clients via weekly calls, emails and in-person meetings
  • Collaborate with creative, analytics, & development internal teams to drive client strategy
  • Develop the overarching Programmatic Media strategic roadmap and testing plans while ensuring daily projects drive towards it
  • Identify growth opportunities and implement initiatives to ensure client's goals are met while executing daily campaign management tactics
  • Lead team meetings and brainstorms
  • Develop relationships with senior level client contacts
  • Identify growth opportunities and implementing initiatives to ensure client's goals are met

Skills & Experience

  • 4+ years of related work experience
  • Integration of creative and media strategy
  • Full funnel media planning experience
  • Experience in private deal curation and negotiation
  • Strong interpersonal and training skills
  • High level of emotional intelligence
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel or SQL
  • Self-motivated and likes to learn new tools and technology

About PMG:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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