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Programmatic Media Senior Manager

5 months ago

Dallas, United States PMG Full time
Job DescriptionJob Description

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

PMG is looking for a Programmatic Senior Manager to join our growing team. The Programmatic Senior Manager will be a leading voice for C-Suite relationships and provide key programmatic subject matter expertise and thought leadership to drive innovation with our clients and platform partners.

The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG's media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients' digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.

Responsibilities

  • Lead strategic and tactical execution and optimization of Programmatic programs
  • Define strategies for campaign structuring, targeting and other facets of programmatic in accordance with client goals
  • Oversee operations of Programmatic Media campaigns including bid management, optimization and analysis of weekly performance and trends across Display, Video, CTV, YouTube and Native
  • Communicate strategy and campaign updates to clients via weekly calls and emails
  • Manage a team of programmatic professionals and deploy resources to maximize individual potential and client impact
  • Oversee the performance of campaigns, recommending changes in spend or budget allocation, troubleshooting issues as they arise
  • Identify growth opportunities and implementing initiatives to ensure client's goals are met while executing daily campaign management tactics
  • Contribute to high impact projects
  • Develop relationships with client contacts and media partners
  • Serve as key point of contact for platform representatives, leading innovation, testing, learning roadmaps and measurement plans

Skills & Experience

  • 6+ years of progressive experience working in digital media and programmatic where you were responsible for programmatic strategy, planning and buying, maintaining multi-million dollar budgets, driving implementation and execution
  • 3+ years of management experience in digital with responsibility for people leadership, training and career coaching for technical and soft skills
  • Experience leading client relationships and communicating with client executives
  • Bachelor's Degree or equivalent work experience
  • Strong analytical skills with proficiency in Microsoft Excel or SQL, Keynote and PowerPoint
  • Self-motivated and likes to learn new tools and technology

About PMG:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.