Programmatic Media Director

2 weeks ago

Dallas, United States PMG, Inc. Full time

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

PMG is looking for a Programmatic Director to join our growing team. The Programmatic Director will be a leading voice for C-Suite relationships and provide key programmatic subject matter expertise and thought leadership to drive innovation with our clients and platform partners.

The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG's media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients' digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.

General Description

  • Responsible for the strategy of our clients' Programmatic Media campaigns across multiple engines/platforms
  • Ensuring proper integration of Programmatic Media within PMG's wider services to maximize results and service experience for our clients
  • Overseeing the performance of campaigns, analyzing trends to see threats and opportunities, and working with the team to optimize programs to improve results
  • Identifying growth opportunities on your book of Programmatic Media accounts, selling the ideas into clients, and working with the team to implement
  • Creating and fostering key partner relationships so PMG is always at the forefront of opportunities, betas, and overall support
  • Supporting strategic relationships on the client-side including senior directors and VPs; engaging in high level business and strategy conversations to ensure Programmatic Media is helping to drive their business forward


Skills & Experience
  • 8+ years of related work experience
  • Bachelor's Degree or equivalent work experience
  • High level of emotional intelligence
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel or SQL


About PMG:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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