Sr. Performance Marketing Manager

4 weeks ago

Overland Park, United States Archer Education Full time
Job DescriptionJob DescriptionDescription:

THE COMPANY


Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.


Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.


THE ROLE


The Senior Performance Marketing Manager leads the strategy and implementation of digital marketing across all channels for some of the largest and highest visibility partnerships, as well as leading strategic communication with clients and internal stakeholders. This role reports directly to the VP of Digital Marketing.


This is a full time remote role.


THE RESPONSIBILITIES

  • Develop and implement digital marketing strategies across major search networks such as Google and Bing
  • Develop and implement digital marketing strategies across social and display platforms such as Facebook, LinkedIn, etc.
  • Effectively communicate strategy and campaign performance with clients and internal stakeholders via calls and presentations
  • Regularly develop and implement A/B testing plans for ad creative and landing pages in partnership with internal and external creative teams
  • Lead client communication and strategy discussions with limited support needed from senior management
  • Consistently innovate and implement new marketing strategies and opportunities beyond core search and display/social efforts
  • Actively involved in cross-department collaboration efforts
  • Provide support and problem-solving assistance to junior performance marketing managers

THE REQUIREMENTS

  • Working knowledge: Education industry specific trends and general marketing best practices
  • General knowledge: Channel strategy and how paid efforts influence other channels
  • Thorough knowledge: Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, Microsoft Word, Excel, and PowerPoint
  • Bachelor’s degree required or equivalent work experience in digital marketing
  • 4+ years of SEM experience
  • 4+ years of social marketing experience
  • Strong time and project management skills
  • Proficient with Microsoft Excel
  • High level of interest and or experience with data mining and analytics

PREFERRED QUALIFICATIONS

  • 5 + years of relevant digital marketing experience
  • Google AdWords Certified
  • Past experience working with a bid management tool such as Marin, SearchForce, DoubleClick, etc.
  • A/B testing experience
  • High verbal and written communication skills
  • Experience leading and motivating teams
  • Some travel (2-3 times per year) may be required

THE BENEFITS


At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.

  • Invest in your future: 401k plans and a full contribution match up to 4%.
  • Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
  • Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
  • Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.

OUR COMMITMENT TO DEI


Archer recognizes and values the contribution of people with differences in capabilities, experience and perspectives. Diversity encompasses gender, age, experience, education, ethnicity, religious and cultural backgrounds as well as other dimensions such as lifestyle and family responsibilities.


At Archer, we are committed to:

  • A workplace which is free from discrimination, harassment, and bullying
  • Treating employees, vendors and clients fairly and with mutual respect
  • A workplace culture that is inclusive and embraces individual differences
  • Equal employment opportunities based on ability, performance and potential

Archer Education is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Archer Education makes hiring decisions based solely on qualifications, merit, and business needs at the time.


Visit archeredu.com to learn more.

Requirements:


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