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Sr. Marketing Specialist

3 months ago

North Palm Beach, United States Greenlane Full time
Job DescriptionJob DescriptionDescription:

About Us


Greenlane Infrastructure is a $675M joint venture between Daimler Truck, NextEra Energy Resources, and BlackRock, created to design, develop, deploy and operate a nationwide, high-performance zero-emission public charging and hydrogen refueling network for medium and heavy-duty battery-electric and hydrogen fuel cell commercial vehicles. Greenlane addresses the urgent need for publicly available, nationwide electric charging infrastructure for commercial vehicles and is a critical step toward the development of sustainable zero-emission vehicle ecosystem across North America.


Greenlane is a proponent of Equal Employment Opportunities, and values diversity. We encourage all qualified candidates to apply. We offer a hybrid work environment and opportunity for career growth. Visit www.drivegreenlane.com for more details.


About the Role

Sr. Marketing Specialist


As the Senior Marketing Specialist, you will help lead and execute marketing strategies to enhance brand awareness, drive customer engagement, and support business growth. You'll develop and execute strategic marketing campaigns across various channels, working collaboratively with internal teams to achieve our growth goals. This remote individualcontributor role requires a highly motivated individual with a strong operational (hands-on) background in digital marketing, especially in event management and social media support.


Responsibilities:

  • Support and coordinate all tasks related to hosting marketing events and exhibiting at various industry related conferences. MUST HAVE RECENT EXPERIENCE IN THIS AREA.
  • Develop and execute marketing campaigns across multiple channels (digital, social media, content marketing, email marketing, etc.) to drive brand awareness, lead generation, and customer acquisition.
  • Create and manage high-quality content (blog posts, infographics, case studies) for owned and paid channels to educate and engage target audiences about Greenlane's solutions.
  • Manage social media initiatives and work closely with social media agency to provide, strategy, content, and execution to drive strategy and results.
  • Analyze marketing campaign performance using data analytics tools and recommended data-driven strategies for improvement.
  • Strong research and analysis skills required to evaluate campaign ideation, trends, and best practices.
  • Collaborate effectively with internal teams (sales, product, engineering) to ensure all marketing efforts are aligned and supportive of overall business objectives.
  • Perform miscellaneous marketing tasks as needed

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of experience in a similar marketing role.
  • Proven track record of successful marketing campaigns and content creation.
  • Strong understanding of digital marketing tools and platforms.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and ability to interpret data to drive decisions.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent attention to detail and creativity.
  • Strong communication and collaboration skills.
  • An attached resume is required

Benefits

Compensation offered depends on knowledge, skills, and experience

Benefits include annual bonus program; 401k company contribution with company safe harbor match up to 5%; 3 weeks paid vacation; 14 calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and

wellness programs; volunteer paid time off; continuing education reimbursement; and short-term and long-term disability.


Requirements: