Senior Product Marketing Manager

2 months ago

New York, United States Cint Full time
Job DescriptionJob DescriptionCompany Description

Who We Are

Cint is a pioneer in research technology (ResTech). Our customers use the Cint platform to post questions and get answers from real people to build business strategies, confidently publish research, accurately measure the impact of digital advertising, and more. The Cint platform is built on a programmatic marketplace, which is the world’s largest, with nearly 300 million respondents in over 150 countries who consent to sharing their opinions, motivations, and behaviours.

Job Description

The Opportunity

Cint is looking for a Senior Product Marketing Manager to join the Product team. The ideal candidate will have a combination of business strategy, product marketing, creativity, analytical thinking, problem-solving, and communication skills.  The role will work closely with Product, Sales, Marketing, Operations, and other teams to deliver product marketing initiatives for the buyers of our programmatic research sample platform.  The successful candidate will have a strong desire to position our products, both existing and new, for success.  

What You Will Do

  • Partner cross-functionally with Product and Commercial to identify and size market opportunities, define new features and products, validate with clients, define value propositions and position in the market/industry 

  • Conduct competitive, market, and customer research, in partnership with cross-functional teams, to uncover key customer and competitive insights that drive positioning for our existing products as well as ideas for new products, features, or benefits. Package findings into market trends presentations, internal battle cards, win/loss reports, and other resources 

  • Synthesize market intelligence & customer insights – be the expert on our customers, who they are, what segments we serve, and on the broader market research and advertising industries 

  • Partner with marketing to translate value propositions, positioning, and messaging to inform marketing and sales initiatives including sales collateral and marketing content 

  • Lead Go to Market planning and execution for new products and features from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders 

Qualifications

What We Are Looking For

  • 4-6 years of marketing experience, ideally with 2-3 years of a market-facing role speaking to customers at a SaaS company  

  • BA/BS degree or higher 

  • Strong leadership skills and a proven ability to work cross-functionally 

  • Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives 

  • Strong analytical and problem-solving skills 

  • Excellent people and collaboration skills to interact with cross-functional teams and third parties. Team player 

  • Comfortable with public speaking and strong writing skills 

  • Ability to operate in a fast-paced environment, managing multiple projects simultaneously while prioritizing time and resources based on business impact 

  • Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior 

  • Experience working on a SaaS or self-service marketplace-type product 

  • Experience in insights industry is a plus 



Additional Information

Our Values

Collaboration is our superpower

  • We uncover rich perspectives across the world
  • Success happens together
  • We deliver across borders.

Innovation is in our blood

  • We’re pioneers in our industry
  • Our curiosity is insatiable
  • We bring the best ideas to life.

We do what we say

  • We’re accountable for our work and actions
  • Excellence comes as standard
  • We’re open, honest and kind, always.

We are caring

  • We learn from each other’s experiences
  • Stop and listen; every opinion matters
  • We embrace diversity, equity and inclusion.

 

 More About Cint

In June 2021, Cint acquired Berlin-based GapFish – the world’s largest ISO certified online panel community in the DACH region – and in January 2022, completed the acquisition of US-based Lucid – a programmatic research technology platform that provides access to first-party survey data in over 110 countries.

Cint Group AB (publ), listed on Nasdaq Stockholm, this growth has made Cint a strong global platform with teams across its many global offices, including Stockholm, London, New York, New Orleans, Singapore, Tokyo and Sydney. (www.cint.com)

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