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Director of Marketing and Communications
2 months ago
The Director of Marketing and Communications manages the churchs image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.
QUALIFICATIONS
1. Must have a growing and mature personal relationship with Jesus Christ
2. Must align with the beliefs, values, and mission of First Baptist Atlanta
3. Bachelors degree or higher in marketing, communications, or related study
4. Minimum 10 years experience in marketing and communications
5. Must be an effective manager of individual employees and teams
6. Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members
7. Must be accessible at all times for addressing emergencies that may arise
8. Must be proficient with programs in Microsoft suite, Adobe suite, as well as Social and Digital Media platforms
9. Must possess robust copywriting and editing skills
10. Must possess strong time management and leadership skills
ESSENTIAL FUNCTIONS
1. Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences
2. Work with the team to develop all digital, social, video, audio, and print content
3. Build brand awareness, including positioning, and set guidelines to maintain the brand standard
4. Utilize search engine optimization, Google Analytics, social and digital platforms to expand FBAs audience and reach
5. Oversee, track, analyze, and report on the performance of the website and social media
6. Provide oversight and direction for contractors and vendors
7. Recruit and train a volunteer team to assist with photography and livestream monitoring
8. Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts
9. Establishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance
10. Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations
11. Establish annual goals for increasing effectiveness in all areas of communications
12. Provide team members with training opportunities and other resources for each team members personal, professional, and spiritual development
13. Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications
14. Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies
15. Prepare the annual Communications departmental budget for proposal to the Senior Pastor
16. Whatever it takes
ADDITIONAL DUTIES
1. Performs the annual employee review of job performance of direct reports
2. Provides team members and volunteers with training opportunities and other resources for each team members personal, professional, and spiritual development
3. Explores and pursues professional associations and networks among other churches and ministries for collaborative enrichment in all areas pertinent to effective Great Commission ministries through the local church
4. Tithes income to the church
