Director, Marketing

2 months ago

Atlanta, United States Georgia State University Full time

Description

:

Director, Marketing & Communications

(Working Title: Director, Enrollment Management Marketing and Communications)

Admissions

Georgia State University is seeking a dynamic and strategic communications professional to fill the role of Director of Enrollment Management Marketing and Communications. This position will provide leadership in communication to our new and continuing student populations. The successful candidate will play a crucial role in advancing the institution’s goals related to admissions and student success by developing and implementing comprehensive communication strategies that engage, inform, and support students throughout their academic journey and through the admissions funnel using Salesforce Marketing Cloud and Slate CRM.

WHAT MAKES THE Admissions Department A GREAT PLACE?

A flexible work environment Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting

HERE IS WHAT YOU WILL DO

·Provide strategic direction and oversight for all marketing plans, including the planning and implementation of strategic marketing communications using GSU’s CRM systems—Slate and Salesforce Marketing Cloud. This responsibility involves collaboration with the Sr. Associate Vice President for Admissions and Communications and the Director of Undergraduate Admissions. It relies on audience segmentation and message strategy development for new and continuing students. The Director will oversee the use of Salesforce Marketing Cloud and Slate CRM to increase and convert contacts through the admissions funnel, including e-communications, and generate data-driven models that inform enrollment management goals.

·Work closely with Public Relations and Marketing Communications to ensure consistency in messaging to prospective students across web/online, email, social media, and print formats. Collaborate with enrollment and student success offices to assist in the communications plans within the CRM system. Additionally, develop outcomes and profile pieces for furthering recruitment goals, and work with PRMC for media planning and buying, including the production and placement of media advertising and evaluation of the effectiveness of each campaign via analytics.

·Engage and support continuing students at Georgia State University, utilizing a combination of process-driven messaging, brand perception, and collecting important information about their experience. The strategy aims to foster a sense of belonging, provide relevant information, and gather valuable feedback to enhance the student experience.

·Identify and engage domestic and international pools of student prospects and admitted students using the Slate CRM system to convert students through the admissions funnel. Collaborate with the Director for Undergraduate Admissions to develop and implement communication plans for new student recruitment.

·Provide leadership around training and implementation of marketing tools (Main Stay, Slate, and Salesforce Marketing Cloud). Work with existing GSU units including, but not limited to, Financial Aid, International Student Scholar Services, Study Abroad, Housing and New Student Orientation, and Public Relations and Marketing Communications to ensure coordination of recruitment and to facilitate the enrollment process for new and continuing students.

·Supervise marketing staff and coordinating human resources activities, including creating/modifying position descriptions, performance appraisals, hiring, staff training, discipline, conflict resolution, and termination of employees, is a critical part of the role. Maintain materials for use in policy and procedure manuals and training documents, and have knowledge of campus human resources policies, procedures, and employment development opportunities.

·Manage all vendor relationships aimed at driving student recruitment and enrollment.

Essential Skills & Abilities:

Ability to demonstrate excellent, effective written and verbal communication and interpersonal skills. Proven experience in strategic communications, marketing, and enrollment management. Extensive experience developing comprehensive communication flows. Proficiency in using CRM systems, specifically Salesforce Marketing Cloud and Slate. Ability to develop strong working relationships with various constituencies. Firm understanding of web technologies and analytics, including social networking, social media tools, and current communication trends (including video and mobile). Data-driven mindset with the ability to generate and interpret analytics . Disclaimer:This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee’s direct supervisor.

Qualifications

:

Minimum Hiring Qualifications:

Bachelor's degree and three years of supervisory/management experience; or a combination of education and related experience.

  • Marketing Director

    1 month ago

    Atlanta, Georgia, United States Georgia State University Full time

    Job Title: Director of Enrollment Management Marketing and CommunicationsJob Summary: Georgia State University is seeking a dynamic and strategic communications professional to fill the role of Director of Enrollment Management Marketing and Communications. This position will provide leadership in communication to our new and continuing student...

  • Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States BrandSafway Full time

    Job Title: Director, MarketingJob Summary:BrandSafway is seeking a Director, Marketing to develop and execute comprehensive marketing strategies that build our brand, showcase the depth and breadth of our offerings, and support growth.Key Responsibilities:Serve as a strategic marketing partner to company leadership, supporting various product categories,...

  • Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States BrandSafway Full time

    Job Title: Marketing DirectorAt BrandSafway, we're seeking a Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you'll be responsible for developing and executing comprehensive marketing strategies that build our brand, showcase our offerings, and support growth.**Key Responsibilities:*** Serve as a...

  • Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States DAG Architects Inc. Full time

    Job Title: Director of MarketingAbout DAG Architects Inc.DAG Architects Inc. is a design firm seeking a Director of Marketing to lead our marketing efforts. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies to support our business goals.Key Responsibilities:Develop and execute marketing...

  • Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States eCommerce Full time

    Job DescriptionWe are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies across all channels to enhance brand visibility and market presence.Key Responsibilities:Develop and execute...

  • Marketing Director

    1 month ago

    Atlanta, Georgia, United States DAG Architects Full time

    Job SummaryDAG Architects is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As our Director of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies, managing a team of marketing professionals, and collaborating with our Principals to achieve firm goals.Key...

  • Senior Marketing Director

    3 weeks ago

    Atlanta, United States MW Talent Full time

    Exciting Opportunity for a Senior Marketing Director – Hybrid Role! 🌟We’re seeking a talented Senior Marketing Director to shape our brand, lead a dynamic marketing team, and drive impactful campaigns that make a difference. This hybrid role offers the chance to work across multiple locations (Decatur, Atlanta, and Jonesboro, GA), blending in-office...

  • Senior Marketing Director

    3 weeks ago

    atlanta, United States MW Talent Full time

    Exciting Opportunity for a Senior Marketing Director – Hybrid Role! 🌟We’re seeking a talented Senior Marketing Director to shape our brand, lead a dynamic marketing team, and drive impactful campaigns that make a difference. This hybrid role offers the chance to work across multiple locations (Decatur, Atlanta, and Jonesboro, GA), blending in-office...

  • Senior Marketing Director

    2 weeks ago

    atlanta, United States MW Talent Full time

    Exciting Opportunity for a Senior Marketing Director – Hybrid Role! 🌟We’re seeking a talented Senior Marketing Director to shape our brand, lead a dynamic marketing team, and drive impactful campaigns that make a difference. This hybrid role offers the chance to work across multiple locations (Decatur, Atlanta, and Jonesboro, GA), blending in-office...

  • Sales and Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States Just Associates Full time

    Job Title: Sales and Marketing DirectorAt Just Associates, we are seeking a highly skilled Sales and Marketing Director to lead our sales activities and drive business growth. The ideal candidate will have a strong background in sales and marketing management, with a proven track record of success in driving revenue growth and expanding market share.Key...

  • Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States Goodwin Recruiting Full time

    Marketing Director - Brand ExpansionWe are seeking a seasoned Marketing Director to lead and expand marketing strategies across a 40+ unit restaurant company. The ideal candidate will have expertise in digital marketing, social media, and Local Store Marketing. This role offers remote or hybrid flexibility, with up to 60% travel required.Key...

  • Senior Marketing Director

    1 month ago

    Atlanta, Georgia, United States Discovery Senior Living Full time

    Job DescriptionDiscovery Senior Living is seeking a highly skilled Senior Director of Marketing to lead our national and regional brand marketing efforts in the Eastern US. This collaborative role will develop and execute quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to drive...

  • Senior Marketing Director

    1 month ago

    Atlanta, Georgia, United States Discovery Senior Living Full time

    Job Title: Senior Marketing DirectorDiscovery Senior Living is seeking a seasoned Senior Marketing Director to lead our marketing efforts in the Eastern US. As a key member of our team, you will be responsible for developing and executing strategic marketing plans to drive lead generation and conversion.Key Responsibilities:Collaborate with our marketing...

  • Business Unit Marketing Director

    3 days ago

    Atlanta, United States Trinity Consultants Full time

    Trinity Consultants is a leading Environmental Health and Safety (EH&S) consultancy backed by private equity firm Oak Hill Capital. We provide services and solutions in Environmental Compliance, Water & Ecology, Built Environments and Life Sciences markets globally. We help clients create a sustainable and livable world across the natural and built...

  • Director of Sales Marketing

    1 month ago

    atlanta, United States LHH Full time

    Job Description:We are seeking a dynamic Sales Director with a strong background in the building aluminum products to lead our sales efforts and drive growth. The ideal candidate will have experience in larger companies ($100 million+) focusing on residential, commercial, and industrial applications.Key Responsibilities:Develop and implement strategic sales...

  • Senior Living Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States Oaks Senior Living, LLC Full time

    Job SummaryOaks Senior Living, LLC is seeking a highly motivated and experienced Community Relations Director to join our team. This role will be responsible for developing and implementing effective marketing strategies to promote our senior living communities and build positive relationships with referral sources, prospects, and the surrounding...

  • Director of Market Operations

    1 month ago

    Atlanta, United States Sage Dental Full time

    Sage Dental is the leading Dental Support Organization (DSO) in the Southeast, and we are continuing to grow! At Sage, people are at the core of everything we do. We are looking for dynamic and talented professionals who fit our culture of innovative technology, constant learning, and patient-centric care to join our team. If you are ready to take the next...

  • Marketing Strategy Director

    4 weeks ago

    Atlanta, Georgia, United States ABM Industries Full time

    About the RoleWe are seeking a highly skilled Marketing Strategy Director to join our team at ABM Industries. As a key member of our Business & Industry (B&I) Group, you will be responsible for developing and executing marketing strategies that drive growth and profitability.Key ResponsibilitiesDevelop go-to-market strategies and execution plans for the B&I...

  • Director of Integrated Marketing Operations

    4 weeks ago

    Atlanta, Georgia, United States AMB Sports & Entertainment, LLC Full time

    Job Title: Director of Integrated Marketing OperationsAMB Sports & Entertainment, LLC is seeking a highly skilled and experienced Director of Integrated Marketing Operations to lead and optimize the day-to-day operations of our integrated marketing and fan engagement team.Key Responsibilities:Manage the strategic planning, execution, and analysis of...

  • Marketing Director

    4 weeks ago

    Atlanta, Georgia, United States BakerHostetler Full time

    Marketing Manager Job DescriptionAt BakerHostetler, we are seeking a highly skilled Marketing Manager to join our Litigation Practice Group. As a key member of our team, you will be responsible for supporting the group's marketing efforts, including organizing monthly team meetings and working with team leaders to identify and pursue client opportunities and...