Director of Communications and Marketing

3 weeks ago

Atlanta, Georgia, United States Work Renewed Full time
About the Role

We are seeking a highly skilled Director, Marketing and Communications to join our team at Purpose Built Communities. This key role will be responsible for aligning communications strategies with our strategic objectives, enhancing public awareness, fostering community engagement, and amplifying our impact nationwide.

Responsibilities
  • Develop and Execute Comprehensive Communications Strategy
    • Collaborate with the Senior Vice President of Marketing & Communications to create and implement an integrated communications plan that supports our goals in neighborhood revitalization.
    • Ensure consistent messaging across digital, print, and social platforms both internally and externally.
    • Foster strong relationships with key stakeholders, including board members, community leaders, funders, and Network Members to amplify our mission.
    • Oversee the communications budget, ensuring the efficient allocation of resources and effective management of external vendors, agencies, and consultants.
  • Amplify Public Awareness and Drive Engagement
    • Lead national campaigns to build awareness of our mission, targeting diverse audiences such as policymakers, donors, and the general public.
    • Utilize storytelling, media relations, and partnerships to highlight successes, positioning us as a leader in place-based transformation.
    • Build and maintain relationships with journalists, influencers, and thought leaders to enhance public visibility and influence.
  • Oversee Content Creation, Messaging, and Foster Internal Communication
    • Lead the creation of content for platforms such as websites, blogs, press releases, newsletters, social media, and videos, ensuring alignment with our mission.
    • Tailor communication strategies for different audiences, ensuring inclusivity and cultural sensitivity.
    • Develop and implement internal communication strategies to keep staff and stakeholders informed, aligned, and engaged.
  • Manage Crisis Communication, Advocacy, and Budget
    • Develop and execute crisis communication strategies to protect our organization's reputation during challenges.
    • Collaborate with the government relations team to create campaigns that advocate for policy changes related to neighborhood revitalization, affordable housing, economic mobility, and community development.
  • Lead Communication Effectiveness, Data-Driven Strategy, and Team Leadership
    • Track, measure, and report on communication initiatives, using data and analytics (SEO, social media insights, web analytics) to continuously refine strategies and maximize impact.
    • Provide leadership to the communications team, mentoring junior staff, fostering a collaborative, results-oriented environment, and ensuring cross-departmental collaboration to achieve unified messaging.
Qualifications

We are seeking a highly experienced professional with a minimum of 7-10 years of experience in communications, preferably within the nonprofit sector. The ideal candidate will have a proven track record of developing and executing successful communications strategies that drive engagement and awareness.

The successful candidate will possess exceptional relationship-building skills, strong strategic thinking abilities, and excellent verbal and written communication skills. They will also be proficient in digital marketing and social media strategies, and have strong analytical skills for measuring communication effectiveness.

Purpose Built Communities is an equal opportunity employer. We are committed to diversity, equity, and inclusion, and we welcome applications from qualified candidates who share our values.

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