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Product Marketing Manager

3 months ago

Boston, United States Smartcat Full time
Job DescriptionJob Description

Smartcat is on a mission to become the wall-to-wall Language AI platform of choice, addressing the diverse needs in multilingual content for various user personas within global enterprises.

Smartcat is uniquely positioned within the $50 billion translation industry, currently served by approximately 50,000 agencies. This results in a highly fragmented and inefficient supply chain, often with more than two intermediaries between a buyer and the final linguist. Enterprises that rely on translation services have traditionally used the largest translation agencies, leading to a complex and lengthy supply chain and resulting in high costs, unacceptable turnaround times, and issues with quality.

Smartcat offers a high ROI alternative: language AI platform for corporate end-users that delivers high-quality, instantaneous AI translations, or generates new content in any language by tapping into a customer-specific, multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from an embedded global marketplace of linguists and editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.

More than 1,000 global companies including 25% of the Fortune 500 trust Smartcat to communicate their innovations and ideas all over the world.

Despite the economic recession, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded, having raised >$40M from notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.

Mission

We have one of the highest growth rates and lowest churn rates of paying customers business in the language industry. Our activation rate has seen consistent growth, more than doubling the number of new ARR contracts year-over-year for the past three years. Yet, we are just beginning to tap into the full potential of our PLG/SLG motion through carefully planned and executed product marketing programs to generate meetings and pipeline.

Your mission will be to accelerate pipeline and ARR growth through the development and execution of product marketing programs to triple our pipeline over the next 12 to 18 months.

Experience with GTM, messaging, positioning, customer research, competitive analysis and driving product adoption within product marketing programs will be critical to your success along with strong data and analytical skills to measure success.

Outcomes

  1. Develop the product marketing playbook and plan for 2024-2025.
  2. Articulate a path to increase adoption of products to achieve both our NSM, pipeline and ARR targets.
  3. Craft impactful messaging across our various use cases and personae that drives sales & orchestrate activities between product, marketing and sales to drive awareness, trial, adoption, usage and expansion of Smartcat's products.
  4. Build a product marketing function that consistently leverages insights from the market and from customers to elevate the product roadmap

Qualifications

  • 5-7+ years of experience in product marketing in B2B SaaS
  • Experience with GTM motions to large enterprise accounts, preferably to HR or learning & development teams
  • An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
  • Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personae
  • Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion
  • Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
  • Have worked to deliver campaigns that move the needle and turn heads in the market
  • Experience making data-driven decisions and tracking campaign performance to drive the best results
  • Can translate projects and initiatives into business impact
  • Ability to gather and relay valuable feedback from enterprise customers to our product and marketing teams.
  • Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
  • Experience working with a global mindset to help regional teams execute campaigns globally
  • Outstanding written and verbal communication skills
  • Excellent organizational skills and can multitask across teams and projects
  • Integrity, full commitment, and a strong sense of ownership
  • Openness to feedback and alternative opinions and ideas
  • Additional languages preferred

Why joining Smartcat might be your best move so far

  • Fully remote team
    We are a global team of 200+ enthusiastic people spread across 30 countries. We have been fully remote since 2020, with some locations populated with more Smartcatters than others, such as Boston, NYC, SF, the Bay Area, London, Lisbon, and Yerevan.
  • Innovating the $50 Billion-old industry
    Smartcat's innovative business model taps into this $50B language translation industry with a platform allowing enterprise end users to stop using traditional outsourcing and enjoy easy-to-use AI-powered SaaS that delivers immediate high-quality results at a fraction of the cost.
  • High impact role enabling innovation and inclusion in organizations
    You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
  • Join the rocketship to scale-up 10x and beyond together
    We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series B startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn't for the faint of heart. We are growing at 150% YoY, thanks to our strong product-market fit and high-performing team.
  • Smartcat Culture: Where Diversity Meets High Performance
    At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.