Vice President, Video Investment

2 months ago

Chicago, United States Spark Foundry Full time
Job DescriptionJob DescriptionCompany Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:

The Vice President, National Video Investment will have direct client contact (media, brand, finance and procurement) and the larger Spark Foundry team. Diplomacy and flexibility will be key strengths of the ideal candidate.  In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.  

This position is perfect for a candidate who can build strong relationships with multiple teams, both within Spark Found and with clients.  The VP will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Spark Foundry clients. While providing thought leadership on audience strategies and campaign optimization, the VP builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The VP facilitates the training and development of the team and determines each individual’s assignments and bandwidth, distributing work as needed. 
 

Role Objectives: 

  • Direct and manage the daily workflow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps 

  • Assume accountability and ownership of campaign execution for assigned client accounts 

  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable 

  • Own the development of strategic proposals, coordinating across teams to account for all relevant inputs 

  • Manage, train, mentor, and develop a team  

  • Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts 

  • Participate in forecasting exercises for senior management 

  • Develop processes to ensure data integrity and implement across the agency 

  • Maintain a strong understanding of the systems used such as MediaOcean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools 

  • Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these 

  • Determine and activate how to deliver necessary data to teams for various reporting purposes  

  • Build and maintain strong relationships across multiple internal teams and external teams 

  • Maintain relationships with vendors to ensure trust and confidence with our buying partners  

  • Cultivate a team-focused mentality across the larger Investment team 

 

Qualifications

  • 10+ years of experience in media, national broadcast preferred; online video is a plus 

  • Strong quantitative skills, including analytical abilities and math proficiency 

  • Solid verbal and written communication skills 

  • Technical proficiency, particularly with the following tools: 

  • MediaOcean, MBOX 

  • Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, etc. 

  • Third-party ad measurement and traffic tools (e.g.Integral Ad Science) 

  • Excel, Word, PowerPoint 

  • Demonstrate critical thinking and problem-solving abilities 

  • Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure 

  • Demonstrates leadership skills 



Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

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