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Digital Marketing Manager #ESF1731

2 months ago

Santa Monica, United States ExpertHiring Full time
Job DescriptionJob DescriptionWhat is it for you:
  • Nonprofit membership organization founded in 1934 to promote international understanding of the world and its people through hostelling.
  • Global network offers thousands of hostels in nearly 80 countries.
  • outstanding benefit packages and a people-first work environment
  • Stable, growing company with tremendous opportunity for career advancement
  • Competitive compensation and benefits
Job Type : Full TimeLocation : Chicago, IllinoisPay : ExcellentJob Description What you will be doing:
  • Develop a promotion strategy and calendar in lock-step with content and social based on trends and data inclusive of always-on and seasonal tactics.
  • Build and implement paid media strategies in alignment with HI USA's marketing objectives, encompassing a variety of digital channels.
  • Conduct extensive research and competitive analysis to identify target audiences, optimal advertising channels, and keywords.
  • Manage and optimize campaigns, including bid management, audience targeting, creative testing and open rate to build brand awareness and drive interest in HI USA's network of hostels.
  • Cultivate strategic alliances with internal stakeholders to drive cohesion between paid campaigns and broader marketing initiatives.
  • Facilitate and lead on coordination between the Graphic Design & Brand Manager, the Social Media Manager, and the Content Strategy Manager.
  • Own the email marketing strategy, including audience growth and segmentation, lifecycle and monthly promotional emails, content and design, deliverability, optimization and compliance with regulations.
  • Continuously optimize performance marketing campaigns across multiple digital channels, leveraging data-driven insights and A/B testing to enhance effectiveness.
  • Analyze campaign performance metrics and provide regular reports, insights, and actionable recommendations.
  • Manage performance marketing budgets effectively, ensuring optimal allocation and ROI across channels and campaigns.
  • Oversee relationships with external vendors, agencies, and partners involved in digital advertising.
  • Target a variety of audiences to refine outreach strategy towards underrepresented communities, highlighting our commitment to DEIA.
Experience you will need:
  • Alignment with HI USA Values and commitment to workplace culture of DEIA.
  • 5+ years of hands-on experience directly developing, implementing, and optimizing paid media campaigns across a variety of channels.
  • Bachelor’s degree in marketing, advertising, or related field (or equivalent work experience).
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Proficiency in digital marketing tools, such as Google Analytics, Facebook Business Manager, Google Ads, and similar platforms.
  • A deep understanding of paid social media strategies with a focus on driving conversions.
  • Expertise in targeting diverse audiences that deliver on HI USA’s commitment to DEIA.
  • Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Extensive experience with budget management and campaign performance tracking.
  • Familiarity with using a CMS, HTML/CSS and design is a plus.
  • Experience in the hospitality and/or non-profit business is a plus
Our client asked me to submit 3 great people within the next few days. We work directly with the hiring manager and can arrange interviews within a few daysDona Hasan
#INDEH123

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