Demand Generation Specialist

4 weeks ago

Allentown, United States Smartacre Full time
Job DescriptionJob DescriptionSalary: $55,000+

Position Location: Remote with hybrid option in Allentown, PA


Position Description:

SmartAcre, a B2B marketing technology agency, is seeking a dynamic marketer with a passion for creating and executing marketing initiatives across multiple channels. The Demand Generation Specialist utilizes their experience in content creation, SEO, paid placement, and marketing automation to optimize the marketing funnel from top to bottom.


This is a role suited for you if you enjoy experimenting with marketing tactics, you have a willingness to adapt based on data, and you like to communicate your ideas, never settling when it comes to creating purpose-driven tactics, gaining the right audience’s attention, and helping our clients meet their goals. You are someone who likes variety in their daily tasks and isn’t afraid to take on new challenges. 



SKILL LEVEL: Mid-level, 3-5 years experience 


RESPONSIBILITIES:

  • Proactively manage, test, improve, and measure inbound marketing performance while working to increase campaign performance.
  • Develop content for lead and demand generation campaigns, social, and blog posts aimed at driving online visibility, conversions, and user engagement.
  • Use marketing automation platforms (HubSpot/Pardot/etc.) to track and optimize clients’ lead generation & lead nurturing programs through email campaigns, content marketing, paid media, and social media channels.
  • Performs SEO audits for clients highlighting opportunities for growth through lead generation and nurturing.
  • Responsible for execution of SEO tactics to meet client goals, including initial keyword strategy and research, on-going trend analysis and on-page optimizations, and off-page technical optimizations.
  • Manage PPC campaigns generating high-quality leads. Optimize paid campaign performance and make recommendations to increase conversions within the client’s budget.
  • Leverage AI and other technologies to build efficiencies.
  • Analyze market trends, championing new strategies and tactics to promote the brand
  • Manages projects, timelines and deliverables for assigned clients.
  • Contributes to monthly dashboards and quarterly reports as necessary.
  • Provide day-to-day support and communication to clients and internal team members. 
  • Actively participates in client meetings to share KPIs and recommendations, and capture updates and action items.


Minimum Qualification & Skills:

  • 3-5 years experience executing inbound marketing tactics like email and content marketing, paid search, paid ads, and SEO for lead generation.
  • 1+ years of experience building campaigns in Hubspot, Pardot, or Marketo.
  • Has worked in an advertising or marketing agency.
  • Fluent in all writing styles, technical nuances (like AP Style), and grammar.
  • Impeccable attention to detail through accuracy and accountability.
  • Exhibits time management and organizational skills.
  • Ability to work under pressure and meet strict deadlines while in a remote environment.
  • A positive attitude with outstanding collaboration skills.
  • Technical understanding of the pieces that make up a successful digital campaign.
  • Excellent verbal and written communication skills.
  • Has a deep understanding of all data & analytics platforms, and how to integrate these into daily tasks, including Google Analytics & Goals, Google Search Console, Google Tag Manager and relevant Tech Stack Integrations (HubSpot/Pardot & Ad/Analytics)


Why SmartAcre?

  • Salary: $55,000+
  • Health, dental, vision, and 401k with employer contribution
  • Paid maternity, paternity, and compassionate care leave
  • Performance-based and anniversary annual bonuses
  • Paid holidays and 15 days of vacation available following 90-day onboarding.
  • Remote first agency with hybrid office



Key Performance Indicators:

  • Actively hold certifications in HubSpot Inbound Marketing, HubSpot Marketing Software, HubSpot Email Marketing and/or HubSpot Content Marketing, Google Search, and Google Analytics.
  • Broad range of skills and/or knowledge of online and search engine marketing.
  • Experience with paid search across platforms like Google Search and Display, LinkedIn, and retargeting programs.
  • Experience with marketing technology platforms such as HubSpot, Pardot, Salesforce, and/or Marketo.
  • Extremely organized and great at prioritizing and managing deadlines.
  • Excellent written, interpersonal, communication and public speaking/presentation skills.
  • Understand how to use tools and analytics to tell a story of what is working, what’s not, and how to improve results.
  • Confidently participate in client calls weekly, adding value and following SmartAcre communication best practices.
  • Contribute to client communication daily, responding to questions about tasks you are owning within the same day. Demonstrate success by effectively communicating with clients, managing deadlines, and assigning as needed to team members in Wrike




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