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Campaign Optimization Specialist

2 months ago

Allentown, Pennsylvania, United States Smartacre Full time
Job Overview

Salary: $51,000 - $70,000 based on experience

Location: Remote

SmartAcre, a leading B2B marketing agency, integrates creativity, technology, and analytics to enhance client revenue operations across various sectors, including technology, SaaS, manufacturing, cybersecurity, healthcare technology, life sciences, and education. We are seeking a marketing operations expert who excels in a dynamic environment. If you possess HubSpot expertise and hands-on experience with paid advertising platforms such as Google and LinkedIn, we encourage you to explore this opportunity.

A marketing operations specialist is responsible for utilizing sales and marketing tools to streamline processes and support various marketing initiatives. Key responsibilities include:

  • Overseeing marketing automation processes
  • Designing and executing marketing campaigns
  • Conducting data analysis
  • Enhancing workflow efficiencies
  • Managing project timelines
  • Ensuring adherence to compliance standards

The ideal candidate is resourceful, inquisitive, and adaptable, capable of delivering high-quality campaigns while collaborating with a team. Each day presents new challenges aimed at optimizing client investments in marketing and sales technologies.

Your contributions to our team will include:

  • Crafting demand generation content aligned with client objectives and keywords, then developing corresponding assets such as emails, landing pages, websites, and paid advertisements, utilizing AI where applicable.
  • Administering marketing automation tools and platforms (e.g., HubSpot, Marketo).
  • Creating and optimizing paid advertising campaigns on Google and LinkedIn on a weekly basis.
  • Developing and refining workflows, email campaigns, and lead nurturing strategies.
  • Maintaining data integrity and proper segmentation for targeted marketing efforts.
  • Monitoring and analyzing campaign performance, making necessary adjustments to enhance ROI.
  • Generating comprehensive reports and dashboards to convey campaign performance to stakeholders.
  • Participating in client-facing interactions, confidently providing actionable insights.

Minimum Qualifications & Skills:

  • Proven experience with HubSpot management; familiarity with Marketo, Salesforce, or Marketing Cloud is a plus.
  • Current knowledge and experience in developing and managing ad campaigns on Google and LinkedIn.
  • Understanding of email marketing and content best practices.
  • Strong time and project management skills to ensure task efficiency.
  • Ability to communicate clearly and effectively with clients and team members.

To learn more about our company culture, values, and benefits, please visit our website. We offer:

  • Health and dental insurance, along with a 401k plan with employer contributions.
  • Paid maternity and paternity leave, as well as compassionate care leave.
  • Performance-based annual bonuses and incentives.
  • Stipends for training and conferences.
  • Paid holidays and PTO from the start of employment.
  • A remote work environment with an office presence.