Campaign Manager

2 weeks ago

Kansas City, United States Vueplanner Full time
Job DescriptionJob DescriptionSalary:

About VuePlanner

A media and technology company that provides advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns by identifying the environments most suitable for brand advertising across multiple platforms.  Our company supports clients through both managed services and self-serve approaches to YouTube media buying. VuePlanner® is a transparent, insight-driven planning tool for buying advertisers on YouTube.

 

Our proprietary technology powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, pre-bid transparency, and ongoing placement monitoring. VuePlanner is a verified YouTube Brand Suitability & Contextual Targeting Partner, one of 7 companies worldwide.

 

This cross-functional role will report directly to the Senior Director of Ad Operations and work closely with the VP of Accounts.

 

What will you do?

As a Campaign Manager you will provide end-to-end support across all facets of the YouTube media buying process. This position requires a good mix of analytical and people skills, as well as the ability to work in an operational environment where service and urgency make a difference.

 

Primary duties include:

  • Supporting the Account Directors: Understand the campaign’s KPIs and setup requirements. Provide mid-flight and end-of-campaign performance and optimization recommendations, provide screenshots post-launch, build comprehensive ad hoc reports as well as delivering client-built templated reporting by deadlines. Must use strong project management organization to keep track of campaign details and be a reliable and timely resource for our internal teams.
  • Campaign Success:Accurately interpret all IO details and campaign assets for setup, thoroughly QA all aspects of setup, actively monitor campaign delivery and performance, maintain an internal pacing report on a daily basis, occasionally implement 3P tracking tags and monitor for discrepancies, occasionally troubleshoot and resolve delivery issues, ensure campaigns are running exclusively in brand suitable environments by analyzing reports, track and manage budget and spend, and confirm delivery-in-full of all campaigns.
  • Reporting & Analysis: Responsible for managing meaningful custom reporting and monitoring daily campaign pacing; manage weekly and monthly client reporting templates; build comprehensive final reporting that include in-depth insights and key trends; support the launch of client interactive dashboards; these tasks are done with urgency towards deadlines, as these client-facing reports are both critical for partnership development and time-sensitive.
  • Client Support: May operate as an activation specialist for a dedicated book of business, providing client development strategy to the Sales Rep or Account Director, working as the primary resource for client inquires; provide performance optimization recommendations and identify incremental opportunity throughout the campaign.
  • Forecasting:May provide support to Finance for forecasted media spend, and manage budgets and spend to uphold internal goals.

 

What are we looking for?

  • 2-3 years of experience at an ad tech company, digital publisher, advertising/marketing services company and/or digital media agency, in RTB/programmatic buying (preferred) or other Ad Ops campaign/client management capacity
  • Experience working with any SSP/ DSP – Google Ads or DV360 buying platforms is a plus
  • Understanding of video media buying strategies and basic media math, 3P delivery tracking tags, campaign optimization, and reporting analysis
  • Experience working with YouTube video products
  • Highly competent with Microsoft Office Suite, especially advanced functions within Microsoft Excel for complex client reporting
  • Experience with 3rd party reporting and monitoring/tracking partners’ including CM360 (DCM), Innovid, DoubleVerify, Integral Ad Science, and more
  • Experience with brand studies including Google Brand Lift Studies, Nielsen Studies, and Kantar studies is a plus
  • Proficient in Looker and Tableau
  • Ability to work CST hours is required

 

The successful candidate will also demonstrate the following abilities:

  • Strong analytical problem-solving skills
  • Solid track record of exhibiting high attention to detail and organizational skills
  • Extremely low data-entry error rate
  • Excellent oral and written communication and client-facing presentation skills
  • Cool and thoughtful under pressure; able to successfully navigate and solve campaign or client issues
  • Forward-thinker able to foresee potential campaign issues and proactively develop solutions
  • Ability to multi-task and work through several projects at once with strong time management skills
  • Self-starter ready to take on challenges and find solutions, even if there is minimal direction
  • Willingness to stay on top of industry trends and new Google and YouTube features
  • Eager to contribute to a start-up type environment in which proactive efforts and accountability are key

 

Why work at VuePlanner?

  • Competitive compensation structure
  • 100% remote work
  • Engaging culture that celebrates collaboration, innovation, and career growth
  • Benefits: Health, Dental, Vision, Life Insurance, 401k with employer match included
  • Open vacation policy: Employees have freedom to take time off as needed
  • Time off for volunteering and company matched charitable account giving
  • The opportunity to be a part of a verified YouTube Brand Suitability & Contextual Targeting Partner

 


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