Marketing Coordinator Kansas City, United States Posted 19 February, 2024
3 weeks ago
We are looking for a Marketing Coordinator to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data.
Our ideal candidate is able to interpret customers’ behaviour and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you.
You will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.
Responsibilities
Conduct research to analyze customers’ behaviour (e.g. purchasing habits, trends and preferences)
Design and implement successful marketing campaigns
Set up tracking systems for online marketing activities
Track progress with Marketing Managers and/or Marketing Specialists
Prepare reports by collecting and analyzing sales data
Collaborate with the design department to produce promotional materials
Craft clear product marketing copy
Organize promotional activities for new products/services
Prepare (monthly, quarterly and annual) forecasts
Requirements
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software
Expertise in SEO/SEM campaigns
Solid computer skills, including MS Office, web analytics and Google Adwords
Familiarity with Customer Relationship Management and Content Management System software
Excellent communication and presentation skills
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