Senior Marketing Campaign Manager
2 weeks ago
Our cybersecurity client is hiring a Marketing Campaigns Manager for its growing marketing team.The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels.
Responsibilities:
Develop comprehensive marketing campaign strategies
Collaborate with cross-functional teams to define campaign goals, messaging, channels, and creative assets.
Create detailed campaign plans outlining timelines, budgets, and key performance indicators (KPIs)
Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget
Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels.
Monitor campaign performance and analyze data to optimize tactics and maximize ROI.
Budget management
Work closely with the marketing team to coordinate and plan campaigns
Work with thecontent team to coordinate the development of compelling campaign assets, including copy, graphics, videos, and other multimedia content.
Partner with the digital team to deliver digital marketing initiatives
Partner with the social media team to develop and implement social media strategies
Partner with the email marketing manager to plan and execute email marketing campaigns .
Campaign Analysis and Reporting
Create data visualizations to show campaign performance.
Undertake weekly campaign reporting against key metrics.
Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting.
Provide reports on the outcomes of marketing campaigns, including key performance metrics such as campaign reach, engagement, conversion rates, and ROI.
Analyze campaign data to identify trends, insights, and areas for improvement.
Provide strategic recommendations
Qualifications:
4+ years of experience in marketing campaign management.
Experience of SFDC, Pardot & Tableau.
Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies.
Excellent communication skills
Creative and passionate around developinginnovative marketing campaigns
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Bachelor’s degree in marketing or related field
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