Marketing Operations Manager II or Sr

2 weeks ago

Kansas City, United States Evergy Full time

Summary Of Job Responsibilities And Requirements

JOB TITLE: Marketing Operations Manager II or Sr

REQUISITION ID: CUS00G8

DEPARTMENT: Marketing Communications – Kansas City Headquarters

LOCATION: Kansas City, MO

PAY RANGE: Marketing Operations Mgr II: Min: $62,300 – Mid: $77,900

Sr Marketing Operations Mgr: Min: $79,100 – Mid: $105,400

Scheduled Work Hours: Monday - Friday, 8:45 a.m. - 5:00 p.m. (Other hours as required)

Current Hybrid Approach

Mon, Thurs & Fri: remote work

Tues & Wed: in-office work

Summary Of Primary Duties And Responsibilities

The marketing operations manager works at the intersection of marketing and technology, overseeing the systems the marketing team uses to communicate with customers, to automate and streamline processes, and to develop audience segmentation. They will manage our CMS, currently Sitecore, for Evergy.com, which has over 1 million visits a month, along with customer personalization initiatives, and a mature customer email program (currently Eloqua).

Duties And Responsibilities

Marketing Automation: Develop and execute marketing automation and personalization strategies to nurture leads, improve customer engagement, and drive product conversions and signups. Manage and optimize marketing automation platforms, with a focus on Sitecore and Eloqua, to ensure efficient and effective campaign execution. CMS Management: Oversee the content management system (CMS); help optimize pages for SEO and ADA compliance. Manage redirects and site map. Collaborate with content creators to maintain and update website content, ensuring alignment with marketing objectives. Collaborate with IT and contract resources on CMS updates, break-fixes, plug-ins, etc. Perform pre-release testing and validation. Email Campaign Execution: Help implement A/B testing and other analytical methods to optimize email campaign performance and deliver actionable insights. Ensure smooth email deployments and correct dynamic message delivery, including single sends as well as journeys. Oversee Q&A and testing for campaigns. Customer Data Platform (CDP) and Personalization Management: Ensure accurate and clean data within marketing systems, adhering to data security best-practices. Collaborate with the IT team to integrate marketing systems (databases, analytics, CRM, social) with other business applications for seamless data flow. Oversee the newly implemented Customer Data Platform to create personalization opportunities on the website and in customer emails. Reporting and Analysis: Generate regular reports on key system metrics and campaign performance, providing insights to enhance future strategies. Monitor and analyze industry trends, competitor activities, and customer behavior to identify opportunities and challenges.

Education And Experience Requirements

Bachelor’s degree in business administration, computer science, information technology, marketing, or a related discipline. Work Experience: 3-5 years (II) or 6-10 years (Sr) years of related work experience overseeing marketing operations Experience collaborating with cross-functional teams Proven dedication to continuing education; always learning

Skills, Knowledge, And Abilities Required

Background that balances marketing and technology Experience in marketing systems integrations, including CMS, CDP, CRM and ESP. Familiarity with Oracle products (particularly Sitecore and Eloqua) strongly preferred but not required. Ability to analyze and execute marketing strategies, campaigns and other initiatives. Strong analytical skills and ability to synthesize multiple data sources to gain insights and develop action plans Project management skills; ability to clearly organize complex, cross-team projects Background in A/B testing and passion for Q&A. Understanding of security and privacy best-practices. Solid HTML skills; ability to troubleshoot web and email issues and facilitate solutions. Experience managing outside vendors, contracts and budgets. Mindset of continuous improvement; ability to learn and iterate. Solid presentation skills; ability to interpret technology and respond to questions from senior management.

Licenses, Certifications, Bonding, And/or Testing

None required; Certifications in Oracle, GA, and other marketing technology tools are a plus

Working Conditions: Normal Office Working Conditions

Evergy has a clear mission – To empower a better future. Evergy chooses to live this mission by valuing People First. We know that to lead the responsible energy transition and provide affordable, reliable, and sustainable service to our customers and communities, we need a team with a variety of backgrounds, perspectives and skills. So, our goal is to be a diverse workforce that is representative of the communities we serve. We are committed to celebrating diversity and building a team where everyone – regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status – has a voice and can bring their best every day. We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.

Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Work Locations

1KC - Missouri HQ - Floor 30

Job

Corporate Communications

Unposting Date

Feb 5, 2024 #J-18808-Ljbffr

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