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Digital Marketing Specialist

1 month ago

Phoenix, United States augmentjobs Full time
Job DescriptionJob Description

Job Description:

Key Responsibilities:

  1. Digital Strategy Development:

    • Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
    • Analyze and report on key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust strategies as needed.

  2. Content Creation and Management:

    • Create engaging and relevant content for various digital channels, including social media, email, and the company website.
    • Manage content calendars and ensure timely publication of content across platforms.

  3. Social Media Management:

    • Oversee the company's social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
    • Develop and implement social media campaigns to boost engagement and follower growth.

  4. Search Engine Optimization (SEO):

    • Optimize website content and structure for search engines to improve organic search rankings.
    • Conduct keyword research and implement SEO best practices to enhance online visibility.

  5. Pay-Per-Click (PPC) Advertising:

    • Plan and manage PPC campaigns on platforms like Google Ads and social media.
    • Monitor and analyze ad performance, making adjustments to maximize ROI.

  6. Email Marketing:

    • Design and execute email marketing campaigns, including newsletters and promotional emails.
    • Segment email lists and track campaign performance to optimize open and click-through rates.

  7. Analytics and Reporting:

    • Use tools like Google Analytics, social media insights, and other platforms to track and analyze campaign performance.
    • Prepare detailed reports and present findings to stakeholders.

  8. Collaboration:

    • Work closely with the sales, design, and content teams to ensure cohesive marketing efforts.
    • Stay updated with the latest digital marketing trends and industry best practices.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience in digital marketing or a similar role.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
  • Strong understanding of SEO, PPC, content marketing, and social media strategies.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to analyze data and make data-driven decisions.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
  • Knowledge of graphic design tools (e.g., Adobe Creative Suite).
  • Familiarity with HTML/CSS and website management.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Generous paid time off and holidays.
  • Opportunities for professional development and career growth.
  • Flexible work arrangements (e.g., remote work options).