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Vice President of Sales and Marketing

2 months ago

Concord, United States United Beverages of North Carolina, LLC Full time
Job DescriptionJob Description

United Beverages of NC (UBNC) seeks a highly motivated and experienced Vice President of Sales and Marketing to join our executive team. UBNC is dedicated to delivering quality, authentic, and consistent customer service. We achieve this through tireless dedication to our suppliers and retailers and by supporting the engine that drives the entire process... our amazing employees.

Position Summary:

As the Full Time Vice President of Sales and Marketing at United Beverages of North Carolina, LLC, you will be crucial in driving strategic leadership within the company. Your responsibilities will include directing, administering, and coordinating all sales and marketing activities in alignment with the company's goals and objectives. You will contribute to strategic planning and revenue plan development, oversee sales volume forecasting, and manage supplier relations to ensure effective communication and coordination.

Additionally, you will be responsible for sales and marketing management, quality and compliance, portfolio management, and organizational development. Your involvement in the Executive Team will also be instrumental in the development and execution of tactical and strategic plans, making this position an exciting opportunity for seasoned professionals in the beverages industry.

Are you our next Vice President of Sales and Marketing?

To excel as the full-time Vice President of Sales and Marketing at United Beverages, candidates must possess a bachelor's degree in a related field, with an MBA preferred. A minimum of five years of sales distribution leadership experience in the beverage industry is required. The successful candidate will demonstrate strong leadership abilities, financial acumen, and cross-functional knowledge of logistics and technology. Critical thinking skills, a results-focused leadership style, and excellent communication abilities are essential for this role. Additionally, the ability to travel up to 30% of the time is necessary for engaging with customers and overseeing operations effectively.

This position requires a strategic mindset, a collaborative approach, and a focus on driving business performance in a dynamic industry.

The knowledge and skills required for the position are:

Strategic Leadership:

  • Direct, administer, and coordinate all sales and marketing activities through the company's policies, goals, and objectives.
  • Contribute to the company's strategic planning process and develop the annual revenue plan. Present and gain approval for the company's revenue plan.
  • Oversee the forecasting of sales volume and revenue by SKU.

Sales and Marketing Management:

  • Direct a go-to-market plan that balances the needs of retailers and the company's delivery resources.
  • Ensure the presentation of the company's product portfolio is maximized at retail.

Supplier Relations:

  • Act as the primary contact with all suppliers, responsible for approving their annual budget requests.
  • Facilitate the approach and allocation of resources to merchandise accounts.
  • Ensure effective communication and coordination of retail sales efforts and programming with suppliers.

Quality and Compliance:

  • Ensure all in the Sales Department understand and adhere to quality policies and systems.
  • Implement systems to audit quality at retail and ensure an effective approach to installing and maintaining draught products.
  • Ensure that everyone within the department complies with all state, local, and federal laws regarding selling and distributing the company's products.

Portfolio Management:

  • Oversee portfolio management, including analysis and recommendations for adding or deleting products.
  • Establish processes and systems to communicate information affecting order forecasts for each SKU to the Inventory Manager.

Organizational Development:

  • Design the organizational structure for the Sales and Marketing Departments-partner with HR to oversee recruiting, hiring, and training processes.
  • Approve the hiring of all mid-managers and above.
  • Ensure the accountabilities of all department members are defined and understood.

Executive Team Participation:

  • Participate on the Executive Team in the development and execution of tactical and strategic plans.
  • Manage, communicate, and enforce all company policies, processes, and standards.
Required Qualifications:

A bachelor's degree in a related field is required; an MBA is preferred. Equivalent combinations of work experience, education, and training may be considered.

  • At least five years of sales distribution leadership experience, preferably in the beverage distribution industry.
  • Demonstrated ability to lead sales force teams using a diagnostic sales approach utilizing financial and market data with product knowledge.
  • Cross-functional knowledge of logistics and strong technology competence, with the ability to collaborate with IT on sales automation.
  • Training and development focus to ensure business continuity planning.
  • Outstanding communication skills, with the ability to speak effectively before groups of customers, employees, or management.
  • Ability to travel up to 30% of the time.
Are you ready for an exciting opportunity?

Join United Beverages of NC and be part of a company dedicated to being a top distributor and providing a superior work environment. We want to hear from you if you have the expertise and drive to lead our Sales and Marketing Department Apply today.