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Senior Manager, Digital Off-Premise Strategy

2 months ago

Atlanta, United States Edible Arrangements, LLC Full time
Job DescriptionJob DescriptionSenior Manager, Digital Off-Premise Strategy

Who are we and what do we do?

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there’s an edible® for that.

Through all our incredible years, we’ve remained committed to our 5Ps:

  • Our promise– Experiences that WOW.
  • Our products–Remarkably fresh.
  • Our places– Interactive and creative.
  • Our People– Create special memories.
  • Our purpose–To celebrate what’s good in life

Purpose:

As the Senior Manager, Digital Off-Premise Strategy you will work cross functionally in the strategizing, planning, developing, and executing growth strategies for Edible through the management and optimization of existing and new Off-Premise / Third-Party (3P) channels (i.e. UberEats, DoorDash, Goldbelly, etc.).

Your ability to create processes and best practices from the ground-up, your exceptional relationship management skills and competitive drive will be an asset to this growing area of the organization.

Location Requirements: Onsite at our Sandy Springs, GA Corporate Office 4 days a week, working from home Fridays.

What that looks like day to day:

  • Develop and own the end-to-end off-premise strategy for 800+ franchise locations
  • Lead existing and new 3P (third-party) * delivery partner relationships, including agreement negotiations and optimization strategies. Examples include Uber Eats, DoorDash and ezCater.
  • Liaison with Operations leads to ensure highest quality of reliability metrics for all off-premise third-party partners.
  • Collaborate with Innovation and Marketing teams to lead the optimization of 3P menus, pricing strategy, promotion strategy and profile merchandising.
  • Own KPIs for third-party relationships, presenting to senior leadership and spearheading recommendations and execution of optimizations to improve performance. Providing weekly and monthly performance reporting, showcasing successful optimizations results and continued strategies for growth in off-premise third party sales
  • Partner with eCommerce and Marketing leads to incorporate off-premise promotional opportunities into over-arching brand calendar.
  • Present eCommerce and Financial leadership with new revenue channel opportunities, product offerings and integrations.
  • Work collaboratively with partners in Operations to ensure new channel offerings that will be fulfilled by franchisees stores have been clearly communicated to the franchise system, setting all parties up for success.

Requirements:

  • Hands-on experience growing eCommerce brands via third-party digital channels including, but not limited to Amazon, UberEats, DoorDash, Walmart, etc.
  • Demonstrated experienced spearheading initiatives, presenting to senior leadership, and collaborating with cross-functional teams to achieve organizational goals.
  • Expertise in setting, monitoring, and achieving key performance indicators (KPIs) related to third-party relationships, with a focus on continuous improvement.
  • Can demonstrate the understanding of financial principles to present new revenue opportunities and ensure profitability of third-party channels.

Essential Competencies:

  • Strong operational perspective on how to drive digital revenue and manage growth through a robust partner ecosystem
  • Outstanding relationship-building skills and client-centered approach to partnership development
  • Ability to develop and implement comprehensive strategies for optimizing third-party relationships, with a focus on long-term growth and profitability.
  • Proficiency in negotiating agreements with third-party delivery and marketplace partners, ensuring beneficial terms and conditions for all stakeholders.
  • Strong analytical capabilities to monitor performance metrics, interpret data, and identify opportunities for optimization and growth.
  • Demonstrated understanding of customer needs and preferences, ensuring third-party offerings align with brand values and customer expectations and using creative thinking to drive the optimization of third-party menus, pricing strategies, promotional strategies, and profile merchandising.
  • Exceptional sales acumen with a desire to be the champion for our partners internally, while ensuring Edible’s growth initiatives are met
  • Flexibility to adapt to changing market conditions and partner requirements, ensuring ongoing relevance and competitiveness of third-party offerings.

What We Offer: 

  • Onsite work environment fostering collaboration and relationship building with peers, cross-functional partners and leadership.    
  • The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.   
  • Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.  
  • Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.  
  • Paid time off, including sick days & holidays to support work-life balance.  

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.