Growth Marketing Manager

1 month ago

San Francisco, United States Bobbie Full time
Job DescriptionJob Description

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

About the Role

As the Growth Marketing Manager, your role is to help support the performance content and growth team for the core Bobbie business success across DTC and retail channels. You will play a pivotal role in streamlining paid media strategy, analyzing sales and consumer data to identify valuable trends and opportunities, and being the main point of contact for our agency partners. You'll also collaborate with cross-functional teams to facilitate our DTC experience strategy tailored to growing the Bobbie brand in a purposeful way that supports our customers from the first touchpoint through the last. This is a remote, full time position reporting to the Director of Growth.

This role will:

  • Develop and manage acquisition for channels including paid social (Meta, TikTok), affiliates, and new media channels as they come online
  • Own the affiliate marketing program, working closely with our agency of record to vet new opportunities, scale current initiatives, and nurture and build those relationships.
  • Oversee the strategy, including the creative briefing process for paid social, collaborating with creative, brand and content creator teams to develop best in class, engaging, supportive, and educational ads that drive awareness of the Bobbie brand and product suite.
  • Work closely with the Platform team to create a seamless, personalized customer experience, reducing friction and optimizing conversion.
  • Collaborate with the lifecycle, platform and brand teams to execute full-funnel strategies that aim to support parents who choose formula as part of their feeding journey from their first Bobbie bottle to their last.
  • Work with the Director of Growth and finance team to execute customer-first offers
  • Build thoughtful experiments that aim to consistently improve the user experience through consistent testing of creative, landing pages, offers and messaging.
  • Analyze large datasets to spot trends and uncover opportunities, transforming insights into actionable strategies that steer growth initiatives and enhance Bobbie's DTC experience.
  • Assist in handling administrative tasks and projects related to growth, including budget planning and forecasting in collaboration with demand planning and finance teams.
  • Monitor and analyze campaign performance metrics, including impressions, clicks, conversions, and revenue, and provide actionable insights and recommendations for optimization.
  • Work with cross-functional teams, including creative and analytics teams, to develop compelling ad creatives and landing page experiences that drive results.
  • Stay up-to-date with the latest trends and best practices in performance marketing, digital advertising technologies, and industry developments.
  • Assist in budget allocation and forecasting to ensure efficient use of resources and alignment with overall business goals.
  • Support the development and implementation of A/B testing and experimentation initiatives to continuously improve campaign performance and user experience.
  • Prepare regular reports and presentations for stakeholders to communicate campaign results, insights, and recommendations.
  • Ability to learn quickly and be agile with shifting priorities and strategies

Requirements:

  • Performance/growth marketing experience
  • Proven track record of developing and executing successful performance marketing strategies in high-growth companies.
  • Demonstrated experience with a fast-growing DTC brand (subscription experience is a plus)
  • Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
  • Previous ownership of a robust affiliate program with a proven track record of scalability
  • A deep understanding of paid media trends and best practices

What we would like you to have:

  • Proficiency in Excel and Google Suite.
  • A data driven, consumer-first approach
  • Analytical skills and ability to analyze large amounts of data
  • Excellent attention to detail and organizational skills.
  • Ability to work independently in a fast-paced environment

You're inspired by our core values:

  • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
  • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
  • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
  • Don't Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation

Our salary ranges are based on paying competitively for our size and industry. For fully remote roles, we have tiered salary ranges to match geographic location.

  • Group A (SF/Bay Area, Seattle, NYC): $150,000
  • Group B (Los Angeles, Chicago, Austin, Denver, Boston, San Diego, Phoenix, Philadelphia, Portland, Washington DC): $135,000
  • Group C (All remaining cities): $127,000

Benefits

  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • 401k with match
  • Stock options
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • $75 monthly internet stipend
  • One year subscription to Bobbie or Baby's Only
  • Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

Bobbie Personnel Privacy Policy and Notice at Collection

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