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Director, Marketing
3 months ago
Discover more about our exciting opportunities and why MMS is a great place to advance your career. Visit www.mmsholdings.com or follow MMS on LinkedIn.
Responsibilities:
- Lead the Marketing function for the company.
- Develop, implement, and execute a full Marketing plan to:
- Identify and develop key messages around our value proposition “Why us"?
- Summarize and differentiate the company's services and solutions in the marketplace.
- Boost the company's brand visibility.
- Oversee the development of Sales and Marketing materials that help the Business Development staff land more clients, from initial outreach to capabilities meetings and bid defenses.
- Plan strategic involvement in industry events for brand and network growth.
- Increase our scientific/ technical leadership stature by seeking speaking and panel opportunities.
- Drive a comprehensive digital marketing strategy, including website, social media, blogs, webinars and other sources.
- Work across the organization to deliver marketing content that resonates with our customer base and supports company objectives.
- Direct Customer/ Market Analysis and Competitive Research efforts to help position the company in the marketplace and differentiate us from our competitors.
- Analyze marketing effectiveness and optimize based on insights.
- Some travel required.
- Proven ability to create and lead marketing campaigns for an organization.
- Thorough understanding of the clinical research industry, clinical development process, regulatory submissions and related functions preferred.
- Ability to comprehend and consolidate detailed technical and scientific information in order to create succinct marketing messages.
- Proficiency in CRM systems, as well as Microsoft PowerPoint, Word, and Excel.
- Project Management Skills.
- Proficiency in platforms utilized for analysis of marketing data.
- Ability to lead a Marketing team across multiple regions.
- Bachelor's in Marketing/ Business or related field; MBA is a plus.
- 5+ years of marketing experience in roles of increasing responsibility.
- Direct experience in clinical research, clinical services or clinical technology highly preferred.
- Track record of developing and leading successful global marketing campaigns.
- Expertise in digital marketing, including SEO, SEM, and social media.
- Effective cross-functional collaboration.
- Skilled in data analysis and marketing analytics tools.
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