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Marketing Manager

2 months ago

Remote, United States Chai Vision Full time
Job DescriptionJob Description

Marketing Manager 

Role Overview: We are seeking a dynamic and experienced E-Commerce Marketing Manager to join our team at Chai Vision. You will play a pivotal role in managing and growing the direct-to-consumer (DTC) marketing channels for multiple e-commerce DTC CPG brands under the Chai Vision umbrella. Initially, you will be responsible for four brands, with the potential for additional brands to be added to your portfolio. Your primary focus areas will include Shopify management, email and SMS marketing, influencer marketing, and organic social media management. 

Key Responsibilities: 

Shopify Management: 

● Collaborate with the Amazon team and creative team to regularly update website banners, copy, and content for each brand’s website via Shopify. 

● Ensure a seamless, engaging, and user-friendly online shopping experience for customers. 

● Monitor website performance and user experience, implementing improvements as needed. 

● Manage product listings, collections, and navigation to optimize the customer journey. Email and SMS Marketing: 

● Develop and execute effective email and SMS marketing strategies using platforms like Klaviyo or similar tools. 

● Create compelling copy, visuals, and designs for newsletters, promotions, and campaigns. 

● Segment and target audiences to maximize engagement, conversion rates, customer retention, and revenue. 

● Analyze campaign performance and adjust strategies to achieve KPIs and improve ROI. 

Organic Social Media Management: 

● Manage and create content for various social media platforms, including but not limited to Instagram, Facebook, TikTok, Twitter, and Pinterest. 

● Develop and execute social media strategies to grow followers, increase engagement, and drive traffic to the brand websites. 

● Craft engaging captions and copy for posts, fostering a sense of community and brand loyalty. 

● Monitor social media trends, track performance metrics, and adjust strategies accordingly.

Content Marketing: 

● Work closely with the content team to create engaging, shareable content for blogs, articles, and social media platforms. 

● Leverage storytelling to connect with our diverse audience and build strong brand affinity. 

● Coordinate the production of high-quality content that aligns with brand messaging and marketing goals. 

● Implement SEO best practices to increase organic search visibility and traffic. Influencer Marketing: 

● Identify, collaborate with, and manage relationships with influencers to amplify brand presence and reach new audiences. 

● Negotiate contracts, ensure alignment with brand values, and manage influencer campaigns from start to finish. 

● Track and analyze the performance of influencer partnerships, optimizing for effectiveness and ROI. 

Qualifications: 

● Bachelor's degree in Marketing, Business, Communications, or a related field. ● 3-5 years of experience in digital marketing, with a focus on e-commerce and DTC strategies. 

● Proven experience managing Shopify websites and executing email and SMS marketing campaigns. 

● Strong understanding of social media platforms and content creation. ● Excellent copywriting and content creation skills. 

● Experience with influencer marketing and managing influencer relationships. ● Analytical mindset with the ability to interpret data and make data-driven decisions. ● Strong project management skills and the ability to handle multiple projects simultaneously. 

● Excellent communication and collaboration skills. 

Why Join Chai Vision: 

● Opportunity to work with multiple exciting brands and make a significant impact on their growth. 

● Collaborative and dynamic work environment. 

● Competitive salary and benefits package. 

● Room for professional growth and development. 

If you are a passionate and results-driven marketer looking to take your career to the next level, we would love to hear from you. Apply today and join our team at Chai Vision