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Performance Marketing Manager

2 months ago

Remote, Oregon, United States Zesty Paws Full time

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

We are seeking a highly experienced and results-driven Performance Marketing Manager specializing in social advertising, programmatic ads, and search advertising.

The ideal candidate will have a proven track record of success within the digital marketing and consumer goods industry. This individual will be responsible for helping to develop and executing paid media strategy for our business. As the Performance Marketing Manager, you will collaborate with external agency partners to achieve our marketing objectives. Additionally, you will identify, access, and integrate future technologies, artificial intelligence, and machine learning, as competitive advantages.

Duties and responsibilities

  • Oversee planning, execution, and optimization of performance marketing media campaigns across various channels, including but not limited search, social and programmatic (Display, Video etc.).
  • Be the driving force behind all facets of paid media campaigns, relentlessly refining performance and optimizing ROI. Harness A/B testing, audience segmentation, and bid strategies to elevate our campaigns.
  • Develop and execute a comprehensive full-funnel paid social media strategy across Facebook, Instagram, and TikTok, driving social commerce initiatives and optimizing campaigns for platform-specific audiences to maximize ROI.
  • Manage the performance marketing budget, ensuring efficient allocation of resources for maximum impact.
  • Collaborate with cross-functional teams to integrate performance marketing efforts seamlessly with business objective and other marketing initiatives.
  • Dive into the data to refine our marketing intelligence.
  • Track, analyze, and report on key performance metrics across each funnel stage to improve campaign effectiveness and achieve incremental return on ad spend.
  • Drive new customer acquisition through targeted performance marketing campaigns.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, programmatic media, paid search and paid social media.
  • Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning.
  • Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements.
  • Collaborate with internal and external partners for digital content creation.

Desired Skills and Experience

  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience as a Performance Marketing Manager or similar role, with a focus on social, search and programmatic media.
  • Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs
  • Affiliate network advertising experience preferred
  • Strong analytical skills and ability to interpret data to drive strategic decision-making.
  • Familiarity with future technologies, such as Amazon Marketing Cloud, AI, and ML, is desirable.
  • Excellent communication and leadership abilities, with the capacity to influence and inspire teams.
  • Experience managing external agency relationships and collaborating with cross-functional teams.
  • Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.
  • Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.
  • Genuine ambition to succeed
  • Resilient personality with a strong work ethic
  • Pragmatic and solution oriented.
  • Committed to high standards and continuous improvement.
  • Self-starter who thrives in team environment and autonomous working
  • Creative and unorthodox thinker, able to push projects forward in an unstructured environment
  • Able to communicate concisely and effectively

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.