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Field Marketing Manager

2 months ago

Remote, Oregon, United States Embrace Full time

Engineering teams shouldn't be in the dark when it comes to the performance of their mobile apps and user experiences. With our industry-leading mobile observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying mobile performance data to backend observability insights.

As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo love Embrace's mobile observability platform because it makes extremely complicated and voluminous data actionable.

We have an exciting new role within the company to contribute to the growth of Embrace's highly differentiated and game-changing mobile observability offering.

About the Role

We are looking for a self starting Field Marketing Manager with a strong field marketing background, event planning skills, and general marketing expertise. In this role, you will be responsible for planning and executing extraordinary marketing programs targeting customers and prospects that directly contribute to the success of our sales goals. You'll work closely with our Head of Partnerships to craft programs that generate partner pipeline which include partner events, enablement, and content. This role requires a combination of strong planning, organizational, communication and execution skills. Ability to take an idea and turn it into reality is critical. Open source or developer marketing experience is a bonus.

What You'll Do

  • Own execution and success of all field events based on leadership goals
  • Contribute to partner and channel marketing strategy to prioritize strategic partners for joint marketing
  • Identify and execute in-person field events, workshops, regional webinars, partner hosted events and industry conferences to meet engagement and pipeline targets
  • Manage end-to-end event logistics, including venue selection, budgeting, pre and post promotion, registration, and post-event follow-up.
  • Drive collaboration within the marketing team on lessons learned and best practices to continually challenge and improve the marketing model
  • Monitor progress and measure results of all key marketing campaigns and events through post-event surveys, and Salesforce reports and dashboards
  • Maintain direct alignment with our sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy

Basic Qualifications

  • 3 - 5 years experience in Field Marketing, event marketing or partner marketing field
  • Willingness to travel (40%) in support of programs and company meetings
  • Ability to work independently and as part of a team in a fast-paced environment
  • Demonstrated analytical, organizational, and project management skills
  • Ability to develop and maintain strong working relationships with internal and external stakeholders
  • Experience with SFDC (reporting, campaign management, data management & hygiene)
  • Marketo, Google Analytics knowledge a plus

Preferred Qualifications

  • Partner marketing creation and content generation
  • Experience in SaaS, open source community and/or observability ecosystem
  • Business development experience

Culture Values

  • Perspective - seeking to understand others' perspectives
  • Investing - investing in discovering value, unprompted
  • Honesty - delivering brutal honesty kindly
  • Simplest - finding the simplest solutions by focusing on outcomes
  • Ownership - empowering yourself and others through solutions, not answers
  • Dark Humor - finding levity together, even when tackling hard problems

Why join Embrace?

Embrace is a member of the Cloud Native Computing Foundation (CNCF) and counts Adidas Runtastic, Cameo, GOAT, Hatch, Ibotta, Marriott, The New York Times, Warby Parker, Wildlife Studios, Yahoo, and many more as customers. Embrace is supported by NEA, AV8 (Allianz), Greycroft, YCombinator, and Eniac along with investments from the founders of PagerDuty, MoPub, Testflight, Sendbird, and Scopely. Embrace was selected by YCombinator to participate in the highly selective YC Growth program for their highest potential growth-stage companies. Embrace is based in Culver City, Palo Alto, Buenos Aires, and London. The repeat founding team also started Scopely, a $3B+ unicorn mobile startup.

Companies rely on the Embrace to connect end-user data to engineering decisioning to drive deeper understanding, achieve SLOs, and improve business objectives. Embrace's distribution for OpenTelemetry gives teams the transparency, portability, and extensibility they want in modern observability instrumentation, while Embrace's data backend and analysis platform is enterprise-supported for powerful mobile performance insights. By tying frontend mobile telemetry to backend performance data, Embrace helps companies modernize their observability practice, resolve app performance issues, and deliver the best user experiences possible.

The cash compensation for this role is in the $75k-95k range. In addition to base comp for this role, we offer equity in the form of options, a variety of benefits, and the opportunity to grow in an exciting and collaborative environment.