Integrated Campaigns Manager
4 weeks ago
Russell Tobin's client, a technology company is hiring for an Integrated Campaigns Manager to work remotely
Apply Now
The role is responsible for setting and executing a unified marketing plan across segments and routes to market to drive growth, engage prospects and customers, craft effective messaging and content development, and orchestrate activation across owned and paid marketing channels in partnership with centers of excellence.
Employment Type: Contract/ Remote
Pay rate: $61-$68/hr, DOE
Responsibilities:
- Define, activate, and optimize integrated campaign(s) that are aligned with Client’s GTM strategy and Marketing objectives
- In partnership with PMM, Growth, PM, and channel owners, provide recommendations for resource/investment allocations to create and capture demand against target audiences and help maximize marketing ROI
- Align with cross-functional partners and channel owners to prioritize criteria for experimentation, spanning from message testing to channel mix
- Have a keen understanding of how Client’s products come together to address customer needs
- Understand our target audiences, their motivations, and perceptions ensuring messaging and creative assets are optimized to best communicate customer needs.
- Produce the quarter campaign calendar that summarizes key tentpole moments (ex: launch), channels of activation, and marquee assets in the market.
- In partnership with content strategy and operations, create the bill of materials for each associated integrated campaign (aka campaign-in-box) to support activation for channel owners, sales outr
- Effectively and consistently socialize integrated campaign plans, status, and results with stakeholders at all levels across the organization along with wins and areas of opportunity on a weekly, monthly, and quarterly cadence
- Drive executive approvals to get integrated campaigns into the market
- Ensure product launches are woven into integrated campaigns, particularly pre- and postlaunch amplification
Requirements:
- 4+ years of experience in campaign/integrated marketing roles.
- Experience in building coordinated marketing programs that are measured against defined key business outcomes and successfully moving audiences throughout the customer journey.
- Demonstrated ability to use data to drive business outcomes
- Proven track record of working cross-functionally with internal and external teams.
- Ability to prioritize and work independently in an ambiguous environment
- Ability to navigate matrix situations and represent the team with integrity, professionalism, and self-sufficiency
- Experience in reaching individual and business audiences, with a preference towards the SMB and Mid-Market segments
- Operational discipline to lead cross-functional interlock
- Strong business acumen to assess the foundation of GTM strategy, quality of messaging, and data analytics for decision-making
Nice to have:
- Experience working within a SaaS company
- Experience presenting campaign updates to executive leadership
- Experience or partnership with content strategy, planning, and ops
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
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