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Digital Marketing Manager
2 months ago
Onward Search, a specialized staffing and talent solutions company, is seeking a highly skilled Digital Marketing Manager to join our team. This exciting opportunity is with a leading entertainment company that is committed to amplifying underrepresented voices and creators of color.
Key Responsibilities- Develop and execute a comprehensive digital marketing strategy for the client's original titles, including social media and select programming.
- Collaborate with our brand agency partner to provide feedback and strategic thinking about the direction of the client's social media channels.
- Analyze social media insights to optimize performance across platforms and create performance reports.
- Track budget and spend for the client's brand and owned titles.
- Investigate and track industry trends and innovative media opportunities to optimize future campaigns.
- 6+ years of experience in digital marketing, preferably within the entertainment industry.
- Strong understanding of social media platform analytics (primarily TikTok and Instagram, with secondary platforms being Threads, Facebook, Tumblr, and any emerging platforms) and success metrics.
- Highly organized, ambitious, and disciplined individual with strong communication skills.
- Ability to work effectively cross-departmentally and give feedback.
- Strong understanding of the television and film industry and passion for diversity.