See more Collapse

Director, Product Marketing

1 month ago

Ann Arbor, United States AdAdapted Full time
Job DescriptionJob DescriptionDescription:

Who We Are:

AdAdapted an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display.


AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks.


In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands.


Role Summary:

We are looking for a strategic, innovative, seasoned professional to define our Product Marketing strategy in collaboration with our senior executive team. As Director of Product Marketing, you will be responsible for Go To Market planning and execution of both new and existing AdAdapted features and products. In this role, you will take ownership of AdAdapted’s newest and most exciting product offerings, including Keyword Intercept and Retailer solutions.


Leading the strategic positioning of these products, you will develop and execute go-to-market plans and work across the marketing team. You’ll ensure continued adoption and growth of these products by conducting market research, storytelling to both internal and client stakeholders, and developing effective sales enablement materials. The ideal candidate must be innovative, analytical, and detail-oriented with the ability to juggle multiple cross-functional projects with team members across marketing, sales and other departments.


You will own:

  • Develop product-specific value propositions and create compelling messaging to differentiate our products from the competition
  • Sales Enablement: Arm our salesforce with standout collateral to ensure they are well prepared to sell new solutions. Collateral may include slide decks, battle cards, case studies and more. Sales collateral should be focused on creating cohesive, client-centric narratives that clearly communicate the AdAdapted value proposition.
  • Inspire creativity throughout the team and engage internal and external audiences in new ways
  • Create best- in-class GTM plans to promote new ad products and unlock incremental value from current offerings
  • Collaborate with cross-functional partners across marketing, analytics, product, engineering, sales, and operations on product launches and other special projects. Ensure all relevant internal teams are kept informed on GTM planning and communications.
  • Stay on top of cutting-edge marketing tactics, market trends, and the competitive landscape relevant to the product areas that you support.
  • Market Intelligence: Be an internal product and market expert by providing strategic input on press releases, webinars, speaking opportunities, and other marketing activations
  • Advocate for our clients’ needs, addressing pain points as we develop new solutions and refine existing products. Possess ability to translate technical capabilities of our products into messaging that will emphasize value and benefits with potential clients.
  • Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases
Requirements:

Requirements:

  • Bachelor’s degree required, ideally in the field of business, marketing, advertising, or related
  • 10+ years of relevant experience in marketing, ideally in an ad tech and B2B setting. Special consideration to candidates with a background in CPG, ecomm, and/or grocery.
  • 5+ years of direct product marketing experience
  • Ability to interpret data and market research to find interesting market insights, guide decision-making and to support compelling storytelling
  • Excellent project management skills to manage multiple projects and cross-functional stakeholders simultaneously to drive outcomes, with proven experience as a strategic and conceptual leader managing GTM initiatives.
  • Experience collaborating with and supporting enterprise sales teams
  • Creative approach to problem-solving and an innovative mindset to grow your products using various marketing tactics
  • Ability to interpret data and form insights for growth tactics
  • Flexibility to work in a fast-paced environment with shifting priorities, experience at a high-growth company is a plus


About AdAdapted

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals, and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.


What we provide:

  • Competitive salary package
  • Flexible PTO policy and healthy schedule for work/life balance
  • Full-suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance
  • Roth IRA and 401(k) plans available including company match
  • Downtown office space with Qualified Transportation Plan
  • Open office concept where big ideas and collaboration are welcome
  • Professional development opportunities including; career planning and skill development
  • Opportunities to get involved in charitable activities and peer interest groups

AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.

We have other current jobs related to this field that you can find below

  • Director of Marketing

    2 months ago

    Ann Arbor, United States DocNetwork Full time

    DocNetwork, through the CampDoc and SchoolDoc platforms, provides innovative health and safety solutions to a diverse group of organizations, which include traditional day and residential camps, YMCAs, JCCs, Girl Scouts, Boy Scouts, parks and recreation facilities, colleges and universities, and K-12 public, private, and charter schools. Our suite of...

  • Director, Product Management

    2 months ago

    Ann Arbor, United States Thomson Reuters Full time

    About the Role In this opportunity as Director, Product Management - SurePrep, you will contribute to that mission by being responsible for delivering a customer-back, inspirational vision, strategy, multi-year discovery and delivery roadmaps, and ongoing end-to-end product lifecycle management for TaxCaddy, 1040SCAN, and SPbinder. In partnership with...

  • Director of Marketing

    4 weeks ago

    Ann Arbor, United States DocNetwork Full time

    Type: Hybrid Office L ocation : Ann Arbor, Michigan We are looking for a skilled Director of Marketing to play a foundational role on our team, building and executing marketing programs and strategic initiatives from the ground up, with a strong focus on content creation and lead generation through digital marketing channels. In this role, you will partner...

  • Director of Sales

    2 months ago

    Ann Arbor, United States Graham Hotel Systems Full time

    Job DescriptionJob DescriptionDescription:Graham Hotel Systems is looking for a Director of Sales & Marketing to manage the sales team for the Kensington and EVEN hotels. IHG experience is a plus! We offer a generous benefits package, and bonus structure.Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation...

  • Senior Director, Product Management

    2 months ago

    Ann Arbor, United States Clarivate Full time

    We are seeking a Senior Director, Product Management – Patent Intelligence to drive the commercial strategy and go-to-market execution for Clarivate’s Patent Intelligence, Search, and Analytics group. You will support customers in developing, protecting, and investing in their intellectual property (IP) and R&D. Collaborate with cross-functional teams...

  • Production Cook

    2 months ago

    Ann Arbor, United States Plum Market Full time

    Job DescriptionJob DescriptionPlum Market is an emerging leader in the Grocery, Food & Beverage Retail industry. We are committed to providing the very best selections of All Natural, Organic, Local, and Specialty Grocery items. Our Team Members are passionate about delivering the highest quality food, beverage, and grocery essentials to our Customers,...

  • Production Cook

    2 months ago

    Ann Arbor, United States Plum Market Full time

    Job DescriptionJob DescriptionPlum Market is an emerging leader in the Grocery Retail industry. We are committed to stocking the very best selections of All Natural, Organic, Local, and Specialty Grocery items. Our Team Members are passionate about delivering the highest quality food, beverage, and grocery essentials to our Customers, helping them achieve a...

  • Director of Sales and Marketing

    2 months ago

    Ann Arbor, United States The Vanguard- Ann Arbor, MI Full time

    Job DescriptionJob DescriptionGreenwood Hospitality, a multi-award-winning hotel development, and hospitality management company, is currently searching for a remarkable Director of Sales and Marketing - Vanguard Hotel, Ann Arbor, MI. Your expertise shapes us: The Director of Sales will be responsible for the development and implementation of the total sales...

  • Digital Marketing Specialist

    3 weeks ago

    Ann Arbor, United States Legatus International Full time

    Essential Duties and ResponsibilitiesDevelop and implement comprehensive social media strategies aligned with Legatus’ objectives and brand vision.Create and curate engaging content tailored to specific goals and target audiences.Manage and optimize all social media channels, including Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.Collaborate...

  • Production Cook

    1 month ago

    Ann Arbor, United States Plum Market Full time

    Job DescriptionJob DescriptionFoodservice locations in Washtenaw County, Mi - Greenhills Private SchoolPlum Market is an emerging leader in the Food Service industry. We are committed to stocking the very best selections of All Natural, Organic, Local, and Specialty items. Our Team Members are passionate about delivering the highest quality food essentials...

  • Marketing & Client Experience Coordinator

    2 weeks ago

    Ann Arbor, United States Imber Wealth Advisors, Inc. Full time

    Are you dependable and highly detail-oriented with great interpersonal skills and a passion for client satisfaction? We are seeking a strong Marketing & Client Experience Coordinator whose job is to support the Director of Marketing by executing the marketing strategy and providing superior customer service to the firm’s prospects, clients, and team...

  • Director of Industry Relations

    4 weeks ago

    Ann Arbor, United States University of Michigan Full time

    Summary We are a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross and our mission and values here. For...

  • Marketing Specialist

    4 weeks ago

    Ann Arbor, United States Trinity Health Full time

    Employment Type: Full timeShift:Description: Position Summary Provides project management for key marketing processes to Trinity Health Michigan and its regions, service lines, and departments. Has thorough knowledge of integrated brand marketing, event management and the planning/tactical execution of marketing strategies. Makes marketing placement...

  • Marketing Analyst

    3 days ago

    Ann Arbor, United States Wacker Chemical Full time

    Date: Jul 5, 2024 Location: Ann Arbor Company: Wacker Chemical Corporation Our world needs ideas! As one of the world's most research-intensive chemical companies, we have been developing leading solutions for numerous sectors - from construction to photovoltaics and cosmetics to rubber - for over 100 years. We have a global presence with production...

  • Marketing Specialist

    2 weeks ago

    Ann Arbor, United States Trinity Health Full time

    Employment Type: Full time Shift: Description: Position Summary Provides project management for key marketing processes to Trinity Health Michigan and its regions, service lines, and departments. Has thorough knowledge of integrated brand marketing, event management and the planning/tactical execution of marketing strategies. Makes marketing placement...

  • Marketing Analyst

    1 month ago

    Ann Arbor, United States Wacker Chemie AG Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Date: Jul 5, 2024 Company: Wacker Chemical Corporation Our world needs ideas! As one of the world’s most research-intensive chemical companies, we have been developing leading solutions for numerous sectors – from construction to photovoltaics and cosmetics to...

  • Marketing Analyst

    2 weeks ago

    Ann Arbor, United States Wacker Chemie AG Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Date: Jul 5, 2024 Company: Wacker Chemical Corporation Our world needs ideas! As one of the world’s most research-intensive chemical companies, we have been developing leading solutions for numerous sectors – from construction to photovoltaics and cosmetics to...

  • Director, Development

    3 weeks ago

    Ann Arbor, United States Catholic Social Services of Washtenaw County Full time

    Job DescriptionJob DescriptionSalary: The Director of Development serves in a key leadership role and is an active participant in Catholic Social Services of Washtenaw County’s strategic planning and decision-making process.  In partnership with the President and CEO, this position is responsible for the implementation, execution, and oversight of all...

  • Director, Developemnt

    1 month ago

    Ann Arbor, United States Catholic Social Services of Washtenaw County Full time

    Job DescriptionJob DescriptionSalary: The Director of Development serves in a key leadership role and is an active participant in Catholic Social Services of Washtenaw County’s strategic planning and decision-making process.  In partnership with the President and CEO, this position is responsible for the implementation, execution, and oversight of all...

  • Marketing Analyst

    1 month ago

    Ann Arbor, United States Wacker Chemical Full time

    Date: Jul 5, 2024 Location: Ann Arbor Company: Wacker Chemical Corporation Our world needs ideas! As one of the world's most research-intensive chemical companies, we have been developing leading solutions for numerous sectors - from construction to photovoltaics and cosmetics to...