![AdAdapted](https://media.trabajo.org/img/noimg.jpg)
Director, Product Marketing
1 month ago
Who We Are:
AdAdapted an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display.
AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks.
In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands.
Role Summary:
We are looking for a strategic, innovative, seasoned professional to define our Product Marketing strategy in collaboration with our senior executive team. As Director of Product Marketing, you will be responsible for Go To Market planning and execution of both new and existing AdAdapted features and products. In this role, you will take ownership of AdAdapted’s newest and most exciting product offerings, including Keyword Intercept and Retailer solutions.
Leading the strategic positioning of these products, you will develop and execute go-to-market plans and work across the marketing team. You’ll ensure continued adoption and growth of these products by conducting market research, storytelling to both internal and client stakeholders, and developing effective sales enablement materials. The ideal candidate must be innovative, analytical, and detail-oriented with the ability to juggle multiple cross-functional projects with team members across marketing, sales and other departments.
You will own:
- Develop product-specific value propositions and create compelling messaging to differentiate our products from the competition
- Sales Enablement: Arm our salesforce with standout collateral to ensure they are well prepared to sell new solutions. Collateral may include slide decks, battle cards, case studies and more. Sales collateral should be focused on creating cohesive, client-centric narratives that clearly communicate the AdAdapted value proposition.
- Inspire creativity throughout the team and engage internal and external audiences in new ways
- Create best- in-class GTM plans to promote new ad products and unlock incremental value from current offerings
- Collaborate with cross-functional partners across marketing, analytics, product, engineering, sales, and operations on product launches and other special projects. Ensure all relevant internal teams are kept informed on GTM planning and communications.
- Stay on top of cutting-edge marketing tactics, market trends, and the competitive landscape relevant to the product areas that you support.
- Market Intelligence: Be an internal product and market expert by providing strategic input on press releases, webinars, speaking opportunities, and other marketing activations
- Advocate for our clients’ needs, addressing pain points as we develop new solutions and refine existing products. Possess ability to translate technical capabilities of our products into messaging that will emphasize value and benefits with potential clients.
- Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases
Requirements:
- Bachelor’s degree required, ideally in the field of business, marketing, advertising, or related
- 10+ years of relevant experience in marketing, ideally in an ad tech and B2B setting. Special consideration to candidates with a background in CPG, ecomm, and/or grocery.
- 5+ years of direct product marketing experience
- Ability to interpret data and market research to find interesting market insights, guide decision-making and to support compelling storytelling
- Excellent project management skills to manage multiple projects and cross-functional stakeholders simultaneously to drive outcomes, with proven experience as a strategic and conceptual leader managing GTM initiatives.
- Experience collaborating with and supporting enterprise sales teams
- Creative approach to problem-solving and an innovative mindset to grow your products using various marketing tactics
- Ability to interpret data and form insights for growth tactics
- Flexibility to work in a fast-paced environment with shifting priorities, experience at a high-growth company is a plus
About AdAdapted
AdAdapted’s fast-paced culture is based on working hard, exceeding our goals, and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.
What we provide:
- Competitive salary package
- Flexible PTO policy and healthy schedule for work/life balance
- Full-suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance
- Roth IRA and 401(k) plans available including company match
- Downtown office space with Qualified Transportation Plan
- Open office concept where big ideas and collaboration are welcome
- Professional development opportunities including; career planning and skill development
- Opportunities to get involved in charitable activities and peer interest groups
AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.
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