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![Legatus International](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Specialist
2 months ago
Essential Duties and Responsibilities
- Develop and implement comprehensive social media strategies aligned with Legatus’ objectives and brand vision.
- Create and curate engaging content tailored to specific goals and target audiences.
- Manage and optimize all social media channels, including Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.
- Collaborate with the Director of Marketing and marketing team to produce high-quality, on-brand content, including graphics, videos, and other multimedia assets.
- Post content consistently and frequently to maintain an active and engaged presence on all platforms
- Monitor and respond to comments, messages, and mentions across social media channels, fostering meaningful interactions with our audience.
- Stay current on social media trends, tools, and best practices, incorporating new strategies and features into our social media efforts.
- Analyze social media performance metrics, track KPIs, and provide regular reporting and insights to inform strategy and decision-making.
- Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing and brand communication.
- Manage and engage with our online community of members in our private member platform, Networks.
- Work directly with the Director of Marketing to plan and implement email campaigns.
- Build, design, and coordinate Legatus’ weekly emails to members
Education and/or Work Experience Requirements
- Bachelor's degree in communications, marketing, or a related field preferred (or equivalent work experience)
- Minimum of 2-3 years of experience in social media management, email marketing, or a related role
- Passion for social media and a deep understanding of various social platforms, their features, and their audiences
- Familiarity with online marketing strategies and tools, including social media management platforms and analytics tools
- Ability to think creatively and strategically, with a proactive approach to problem-solving
- Able to independently move projects forward, prioritize tasks, and meet deadlines
- Ability to create and deliver multiple projects with a high level of accuracy and attention to detail
- Outstanding communication skills (verbal, written, presentation, interpersonal, collaboration)
- Proficient in MS Office (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc.)