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Digital Marketing Specialist

2 months ago

Ann Arbor, United States Legatus International Full time

Essential Duties and Responsibilities

  • Develop and implement comprehensive social media strategies aligned with Legatus’ objectives and brand vision.
  • Create and curate engaging content tailored to specific goals and target audiences.
  • Manage and optimize all social media channels, including Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.
  • Collaborate with the Director of Marketing and marketing team to produce high-quality, on-brand content, including graphics, videos, and other multimedia assets.
  • Post content consistently and frequently to maintain an active and engaged presence on all platforms
  • Monitor and respond to comments, messages, and mentions across social media channels, fostering meaningful interactions with our audience.
  • Stay current on social media trends, tools, and best practices, incorporating new strategies and features into our social media efforts.
  • Analyze social media performance metrics, track KPIs, and provide regular reporting and insights to inform strategy and decision-making.
  • Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing and brand communication.
  • Manage and engage with our online community of members in our private member platform, Networks.
  • Work directly with the Director of Marketing to plan and implement email campaigns.
  • Build, design, and coordinate Legatus’ weekly emails to members


Education and/or Work Experience Requirements

  • Bachelor's degree in communications, marketing, or a related field preferred (or equivalent work experience)
  • Minimum of 2-3 years of experience in social media management, email marketing, or a related role
  • Passion for social media and a deep understanding of various social platforms, their features, and their audiences
  • Familiarity with online marketing strategies and tools, including social media management platforms and analytics tools
  • Ability to think creatively and strategically, with a proactive approach to problem-solving
  • Able to independently move projects forward, prioritize tasks, and meet deadlines
  • Ability to create and deliver multiple projects with a high level of accuracy and attention to detail
  • Outstanding communication skills (verbal, written, presentation, interpersonal, collaboration)
  • Proficient in MS Office (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc.)