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Corporate Marketing Associate

4 months ago

Saint Petersburg, United States Dynasty Financial Partners, LLC Full time
Job DescriptionJob DescriptionDescription:

Dynasty Financial Partners, a leading advocate in the wealth management industry for independent financial advisors, is looking for a Marketing professional with 4-5 years of experience to join our Corporate Marketing team. Headquartered in St. Petersburg, FL, our mission is to help our network of advisors achieve their entrepreneurial dreams of building a more successful enterprise defined by their ability to deliver high-quality, customized financial advice to their clients. Learn more at Dynastyfp.com. As a member of our corporate marketing team, you will play a pivotal role in helping to develop and execute comprehensive marketing brand amplification and lead generation strategies encompassing owned, earned, and paid media channels. The ideal candidate should have strong media planning and optimization, social media, SEO and SEM, and email marketing skills, as well as pride of ownership.


  • Marketing Strategy: Partner with the marketing team to create and implement marketing strategies that effectively target and attract potential leads, leveraging market research and understanding of the customer journey and segmented target audiences.
  • Social Media Management: Manage and have strong passion for social media channels, including content creation, posting schedules, community engagement, and performance tracking and optimization, to grow Dynasty’s social presence and drive engagement.
  • Paid Advertising: Collaborate closely with our digital media team to oversee and optimize paid advertising campaigns across various channels. This includes social media, search engines, and programmatic campaigns aimed at targeting specific audience segments and effectively driving website traffic and lead generation.
  • Content: Create and manage content across various channels, including social media, website, blogs, email newsletters, and other digital platforms, to effectively communicate our brand's message and values.
  • Internal Marketing: Work closely with cross-functional teams (such as business development, Dynasty Connect and Investment Bank to align marketing efforts with overall business goals and ensure a seamless customer journey from lead generation to conversion.
  • Website Content Updates: Regularly update Dynasty Corporate and Dynasty Investment Bank websites with new content such as thought leadership and company news to ensure that the website remains current and engaging for visitors.
  • Analytics and Performance Tracking: Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions to optimize lead generation and nurturing efforts.
Requirements:
  • Bachelor’s degree in marketing, communications, or related field
  • 4-5 years of experience in content marketing, digital marketing, marketing agency or sales development
  • This role is an in-office position in downtown St. Petersburg, Florida
  • Strong understanding of digital marketing channels and tactics, including SEO, paid advertising, email marketing, social media, video, and email
  • Experience using marketing automation platforms to create emails/templates, forms and landing pages
  • Proficiency in content creation and distribution across various platforms and channels.
  • Excellent analytical skills and ability to interpret data and metrics to make informed decisions and optimize campaigns.
  • Exceptional communication and collaboration skills, with the ability to work effectively in cross-functional teams.
  • Creative mindset and ability to innovate and experiment with new marketing tactics and strategies.
  • Strong project management skills and ability to manage multiple tasks and priorities effectively.
  • Passion for staying updated on industry trends and continuously learning and improving in the field of marketing and lead generation.

BENEFITS

  • Health Insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan 401(k)
  • 401(k) matching
  • Paid Time Off
  • FSA/HSA benefits plans
  • Disability benefits
  • Voluntary Life Insurance
  • Basic Life Insurance


DYNASTY OVERVIEW:

Dynasty Financial Partners is a leading WealthTech platform and the industry advocate for independent financial advisors helping them succeed through powering the future of wealth management. Our mission is to help advisors achieve their entrepreneurial dream of building a more successful enterprise defined by their ability to deliver high-quality, customized financial advice to their clients.

Now in our 14th year, Dynasty offers independent wealth management firms integrated middle and back-office solutions and differentiated services ranging from transition support, practice management, integrated technology and CRM, finance, investments and operations, marketing, compliance, practice management, M&A, and capital strategies. Dynasty has established offices in St. Petersburg (Headquarters), New York City, and Chicago. Learn more at www.dynastyfp.com.


EQUAL EMPLOYMENT OPPORTUNITY

Dynasty Financial Partners is committed to providing equal employment opportunities and ensuring that all employment-related decisions are made without regard to race, color, sex, age, national origin, religion, physical or mental disability (unrelated to the ability to perform job duties) veteran status, or any other protected status under applicable law.