Marketing Director

4 weeks ago

Saint Petersburg, United States Chick-fil-A Fourth Street North Full time
Job DescriptionJob Description

Restaurant Marketing Director

Qualifications:

  • Serving as the Marketing Director requires you to be an outgoing, self-motivated, and an extremely coachable individual.
  • You must also be highly perceptive and flexible in your interactions with our guests, with the ability to accurately read each situation.
  • It is important that you have excellent verbal and written communication and interpersonal skills along with the ability to easily establish rapport with a diverse range of people.
  • Leads with enthusiasm and passion.
  • Basic ability to organize, manage competing priorities, and track completed work.

Responsibilities:

  • The Restaurant Marketing Director is responsible for assisting the Executive Director team in all aspects of Brand and Sales Growth.
  • Create and execute a campaign using Chick-fil-A collateral; making it feel locally owned, not just a corporate entity.
  • Effectively convey “CFA Fourth Street’s” story and image – upscale, elevated; not fast food.
  • Utilize tools and metrics – leverage CFA One, Sales Data, Local Events, Chamber of Commerce, etc.
  • Strategically fulfills donation requests (baskets, door prices, etc.) keeping ROI and business growth in mind.
  • Oversee all social media: create and/or oversee content creation. All published material must be remarkable, professional, compelling, and engaging. Track metrics.
  • Oversee In-Restaurant Events: Organize memorable and elevated events that create raving fans. Work closely with schools, community, businesses, etc.
  • Ensure community boards, marquee, and P.O.P is updated and installed properly and on time.
  • Maximize Cow appearances at onsite events, community events, and businesses around the city.
  • Stay abreast of industry trends and technological advancements to drive innovation within the company. Adapting strategies to meet the evolving needs of the market.
  • Track return on investment on all marketing events and coupon distribution.
  • Develop a plan to increase all outside sales and ADP opportunities. Work with Catering Director.
  • Develop deep relationships with trade area (strategic and bullet proof).
  • Knows and follows budget.
  • Motivates, includes, and coaches Team Members to uphold image, core values and vision – employees are the best image bearers of the organization.
  • Use in-restaurant time to motivate new and familiar guests to take advantage of our CFA One App.

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