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Marketing Associate

2 months ago


St Petersburg, Florida, United States YMCA of Greater St. Petersburg Full time
Marketing Associate Job Description

We are seeking a highly skilled Marketing Associate to join our team at the YMCA of Greater St. Petersburg. As a key member of our marketing department, you will be responsible for providing marketing and communications support for multiple departments across our organization.

The ideal candidate will have hands-on experience with marketing software and tools, including social media platforms, email marketing campaigns, and graphic design. You will be responsible for creating and implementing marketing strategies, managing social media accounts, and analyzing campaign performance.

Key Responsibilities:

  • Develop and execute marketing campaigns across multiple channels, including social media, email, and website.
  • Manage and maintain our social media presence, including creating and scheduling content, responding to comments and messages, and analyzing engagement metrics.
  • Assist with email marketing campaigns, including creating and sending newsletters, managing email lists, and tracking open and click-through rates.
  • Design and create marketing materials, including graphics, flyers, and brochures, using Adobe Creative Suite and/or Canva.
  • Update and maintain our website, including creating and editing content, managing images and videos, and ensuring overall website integrity.
  • Assist with event planning and execution, including promoting events through social media and email marketing.
  • Monitor and analyze campaign performance, including tracking metrics and making data-driven decisions to improve future campaigns.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field, plus 2 years of experience in marketing or a related field.
  • Hands-on experience with marketing software and tools, including social media platforms, email marketing campaigns, and graphic design.
  • Strong analytical and problem-solving skills, with the ability to think critically and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to work effectively with colleagues and vendors.
  • Ability to multitask and manage multiple projects simultaneously, with a focus on meeting deadlines and delivering high-quality results.

We offer a competitive salary, excellent benefits, and a dynamic work environment. If you are a motivated and creative marketing professional looking for a new challenge, please submit your resume and cover letter for consideration.