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Director, Social and Email Marketing

2 months ago

Austin, United States augmentjobs Full time
Job DescriptionJob Description

Job Title: Director, Social and Email Marketing

Position Summary:

The Director, Social and Email Marketing is responsible for overseeing the strategic planning, execution, and optimization of social media and email marketing initiatives. This role involves leading a team, managing multi-channel campaigns, and leveraging data-driven insights to enhance brand engagement and drive business growth. The ideal candidate will have extensive experience in digital marketing, a deep understanding of social and email marketing strategies, and strong leadership skills.

Responsibilities:

  • Develop and implement comprehensive social media and email marketing strategies to achieve business objectives.

  • Align social and email marketing initiatives with overall marketing goals and brand strategy.

  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices.

  • Oversee the planning, development, and execution of social media and email marketing campaigns.

  • Coordinate with creative, content, and digital teams to ensure cohesive and effective campaign delivery.

  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

  • Lead and mentor a team of social media and email marketing professionals.

  • Provide guidance, training, and support to team members to enhance their skills and performance.

  • Foster a collaborative and innovative team environment.

  • Oversee the creation of engaging and relevant content for social media and email marketing channels.

  • Ensure content aligns with brand voice, messaging, and visual identity.

  • Collaborate with content creators, designers, and external agencies to produce high-quality marketing materials.

  • Utilize data and analytics to measure the effectiveness of social media and email marketing efforts.

  • Track key performance indicators (KPIs) and generate regular reports on campaign performance.

  • Use insights from data analysis to continuously improve strategies and tactics.

  • Develop and implement strategies to enhance customer engagement and interaction on social media and email platforms.

  • Manage customer feedback and interactions, ensuring timely and professional responses.

  • Leverage social media and email marketing to build and nurture customer relationships.

  • Develop and manage the social and email marketing budget, ensuring efficient allocation of resources.

  • Track and report on marketing expenditures, ensuring campaigns are delivered within budget constraints.

  • Ensure compliance with legal and regulatory requirements related to social media and email marketing.

  • Stay up-to-date with industry trends, technologies, and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • 7-10 years of experience in digital marketing, with a focus on social media and email marketing.

  • Proven track record of developing and executing successful social media and email marketing strategies.

  • Proficiency in marketing software and tools (e.g., HubSpot, Marketo, Hootsuite).

  • Strong understanding of social media platforms, email marketing platforms, and analytics tools.

  • Ability to analyze data and use insights to drive marketing decisions.

  • Excellent communication, presentation, and interpersonal skills.

  • Strong organizational and project management abilities.

  • Creative thinking and problem-solving skills.

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.