Director of Marketing

1 month ago

Austin, Texas, United States Bartlett Cocke General Contractors Full time

Bartlett Cocke General Contractors is more than just a leading Texas-based construction company. We are family. We are committed to quality projects that enhance our communities and unyielding support for each other. We're devoted to the growth of our people and our company. With a rich history and strong relationships in the Austin, Houston, and San Antonio regions, we continue to expand and evolve.

Our Marketing team, working closely with our Business Development team, is entrusted with the critical responsibility of building client and community relationships, winning work, and cultivating a business development culture. They are stewards of our brand, narrating our journey, defining our voice, and connecting with our audiences. This position can be located in any of our offices: San Antonio, Austin or Houston TX.

Our vision is to be a beacon of excellence within the communities we serve, standing out not just as another general contractor, but as a symbol of integrity, purpose, and values in the AEC industry. We aspire for our logo and brand to be instantly recognizable, evoking trust and positivity among industry peers, individual community members, and end users of the facilities we build. In our pursuit of excellence, we emphasize ownership, subject matter expertise, and proactive management in our social media strategy, ensuring that our digital presence is both authoritative and engaging.

POSITION SUMMARY

As the Director of Marketing (Marketing Director) at Bartlett Cocke, your leadership will shape and drive our corporate marketing and branding initiatives to ensure our presence resonates effectively across our target markets. You will steer the regional marketing staff located in Houston, Austin, and San Antonio, while also managing co-marketing relationships and marketing assets. Your expertise in content strategy and adept "traffic control" of marketing operations will translate our strategy into actionable tasks. Your work will underpin our culture, which is deeply rooted in fostering genuine, long-lasting relationships, family, taking ownership, striving for excellence, and ensuring every client and community experience aligns with what we stand for.

We envision the Marketing Director as someone who possesses creativity, a strategic mindset, and experience in marketing tailored to the AEC industry.

KEY RESPONSIBILITIES

  • Leadership and Coordination: Direct corporate and regional marketing activities and branding initiatives to reinforce and elevate our presence in the Texas construction market.
  • Team Development: Foster the growth and development of marketing team members across our three regions through mentorship, training, and performance evaluation to equip the team with the necessary skills and knowledge to excel in their roles.
  • Social Media Strategy: Taking full ownership of our content, leveraging our deep subject matter expertise, and proactively managing our social media strategy to foster genuine connections and provide valuable insights to our audience.
  • Co-Marketing Initiatives: Foster and manage co-marketing relationships with an eye toward mutual benefit in engagements that elevate our brand and market position.
  • Asset Management: Oversee the management and optimal utilization of marketing assets for consistency and appropriate access across all regions.
  • Content Identification: Identify content creation needs, ensuring all marketing materials are relevant, current, and in line with our brand and objectives.
  • Traffic Control: Efficiently manage the "traffic" of marketing activities, translating overarching strategy into actionable tasks for regional staff and ensuring timely and impactful results.
  • Digital Marketing Management: Oversee the development and execution of digital marketing strategies such as SEO, SEM, and email marketing to enhance the company's online presence.
  • Analytics & Reporting: Monitor, analyze, and report on marketing performance metrics to evaluate the effectiveness and ROI of campaigns and initiatives, using data-driven insights to guide future marketing strategies.
  • Budget Management: Develop and manage the marketing budget, ensuring that all marketing activities are cost effective and yield positive ROI.
  • Client & Stakeholder Communication: Coordinating with client relationship managers and business development teams to ensure marketing strategies and materials align with client expectations and industry standards.
  • Internal Communications: Collaborate with HR and other leaders in the organization to facilitate internal communication strategies that ensure employees are aware of company news and achievements, and that contribute to a cohesive culture.
  • Vendor & Agency Management: Select and manage relationships with vendors and external marketing agencies to ensure timely delivery of quality materials and campaigns.
  • Crisis Management: Develop and manage crisis communication strategies to safeguard Bartlett Cocke's culture and relationships with communities, clients, and other stakeholders.
  • Competitor Analysis: Regularly conduct competitor analysis to stay aware of market trends and ensure Bartlett Cocke maintains a competitive edge in its marketing and branding strategies.

COMPETENCIES

  • Brand Strategy & Management: Proven ability to develop and manage brand standards to foster a consistent and impactful brand presence.
  • Creativity: The ability to ideate and innovate, bringing fresh, engaging ideas to the table that resonate with our markets.
  • Local Insight: Deep understanding of the Texas construction landscape, leveraging this knowledge to carve out meaningful, effective marketing strategies.
  • Market Positioning: Strategic capabilities in defining and establishing effective market positioning that aligns with our values and goals.
  • Culture Champion: Ability to inspire our core values among your team and others at Bartlett Cocke.
  • Storytelling & Writing: Adept at crafting compelling narratives that authentically communicate our brand story and values through various media.
  • Leadership & Mentoring: Strong leadership and mentoring abilities to guide and empower teams.
  • Strategic Mindset: An innate ability to think strategically and solve problems proactively.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Business, Architecture, Engineering, Construction Management, or related field.
  • A solid history of leading marketing teams with a proven ability to achieve marketing objectives.
  • At least 10 years of relevant experience.
  • Proficiency in brand management and strategic marketing within the construction industry, especially in the Texas market.
Bartlett Cocke General Contractors provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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